Creativity in Public Relations » wikipedia http://blogs.hillandknowlton.com/ryanpeal Creativity, marketing, great ideas, smart thinking, public relations, insights, inspirations, innovations and more. (Formerly known as Ryan's View) Wed, 05 Aug 2009 00:52:54 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Skittles Changes Entire Website to Social Media Mania http://blogs.hillandknowlton.com/ryanpeal/2009/03/02/skittles-changes-entire-website-to-twitter-search/ http://blogs.hillandknowlton.com/ryanpeal/2009/03/02/skittles-changes-entire-website-to-twitter-search/#comments Mon, 02 Mar 2009 10:11:09 +0000 Ryan Peal http://blogs.hillandknowlton.com/ryanpeal/?p=507 For me this is a big one – a milestone in the Twitterdom and social media in general.  Skittles today ditched its what-you’d-expect website to a twitter-skittles-search website, with a small little popup window with a shortened version of their website with all the regular stuff.  If you are already on Twitter then you know what a Twitter search page is; if you aren’t on Twitter (besides starting) you need to check out the Skittles website to get an idea what a Twitter search page is all about.  It basically shows in real time how Skittles are a part of someone’s day in real-time, when they decide to “tweet” on Twitter about Skittles – i.e., just had a Skittles and I love them so much.

Now the fun part.  Tomorrow the Skittles site may be the wikipedia entry, or the company’s Facebook fan page, or maybe a flickr photo album or Skittles YouTube channel.  Things will be constantly changing and rotating, simply providing a whole new look at Skittles through the social media world.

This is true creative thinking.  Hats off to the people behind the decision to go all-out social media and show how Skittles do naturally add a little bit of fun and color to our lives every day.  I’m betting more brands will do something similar or exactly the same.  Next time you are working hard to get something totally crazy off the drawing board and into reality show someone standing in your way this new site and say “take that!  crazy things can and do happen, now lets make our own brand history.”

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