A shift towards strategy?

posted by Scott McKenzie

I had a really nice catch up over coffee with my friend Louise today.

We were talking about the shift which some internal communications practitioners have seen from implementation to strategic and organisational design work. In my role here at Hill & Knowlton we have certainly seen a shift towards clients seeking advice around comms planning and strategy which they will then take and implement themselves.

Of course you could easily put this down to the economic realities which we all face. But I also wonder if this is actually a more fundamental shift and maybe the credit-crunch has simply been a catalyst.

What do you think?

P.S. – I’m delighted to say that further to my previous post Kathie Jones from the CiB has been in touch suggesting a date for us to discuss their shared agenda with CIPR Inside. I will keep you posted.

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