http://blogs.hillandknowlton.com/scottmckenzie/2009/07/03/the-global-language/ Mon, 15 Aug 2011 23:43:36 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://blogs.hillandknowlton.com/scottmckenzie/2009/07/03/the-global-language/comment-page-1/#comment-10 Michele Nix Sun, 05 Jul 2009 18:34:31 +0000 http://blogs.hillandknowlton.com/scottmckenzie/?p=40#comment-10 Yes, today's business jargon is particularly difficult to translate into words with more authenticity and simplicity. For example: "We’re strategically positioned in a Business 2.0 world to leverage our top-tier product evangelists to promote market differentials as we seamlessly engage turnkey solutions, compelling equity-invested portals and progressive B2B synergy to meet paradigm shifts with go-forward benefits.” Funny comment, Sean. Thanks for the post, Scott – a great reminder to keep communication free of idioms and catchphrases! Yes, today’s business jargon is particularly difficult to translate into words with more authenticity and simplicity. For example: “We’re strategically positioned in a Business 2.0 world to leverage our top-tier product evangelists to promote market differentials as we seamlessly engage turnkey solutions, compelling equity-invested portals and progressive B2B synergy to meet paradigm shifts with go-forward benefits.” Funny comment, Sean. Thanks for the post, Scott – a great reminder to keep communication free of idioms and catchphrases!

]]> http://blogs.hillandknowlton.com/scottmckenzie/2009/07/03/the-global-language/comment-page-1/#comment-9 Sean Trainor Fri, 03 Jul 2009 14:57:39 +0000 http://blogs.hillandknowlton.com/scottmckenzie/?p=40#comment-9 I remember doing a profile of a non-executive director in an employee magazine. He was a very shrewd Scotsman and the article carried the title "Canny Scot". An internal comms manager based in the States called me asking "who is Canny Scot" thinking our NED would be upset at getting his name wrong! Two nations seperated by a common language? I remember doing a profile of a non-executive director in an employee magazine. He was a very shrewd Scotsman and the article carried the title “Canny Scot”. An internal comms manager based in the States called me asking “who is Canny Scot” thinking our NED would be upset at getting his name wrong!
Two nations seperated by a common language?

]]>