Social Media: Friend or Foe?

posted by Scott McKenzie

Many of you will have heard me talk about the value I see in generating debate. Not in the stage-managed US Presidential style… or even Prime Ministerial… (!)

I see creating intellgent debate as an opportunity to share learnings and best practices. To find meaning and practical understanding about how you might tackle an issue.

 I see part of my role at both H&K (and indeed the CIPR) as being about bringing together a cross-section of people facing similar challenges.

On 1st December we are hosting an event looking at the impact of Social Media here at H&K. I’m sure it will generate fierce debate. I am probably at the more sceptical end of how “useful” Social Media is for Internal Communicators. I think there is an awful lot of unsubstantiated guff being talked about the role Social Media will play in organisational comms going forward… But I digress…

Whether you are a cynic or not you can’t you can’t deny that Social Media is having an impact on the way we live our lives.  You may have seen my previous post about the TfL case study. So I do think this is a live issue for Internal Communciators. Whether you know it or not.

Essentially we are asking whether Social Media is our ”friend or foe”? We will run through some really practical tools which will help you assess whether you are getting your approach to Social Media right.

We already have friends, colleagues and clients from organisations like Bank of England, RBS, P&G, the COI and GE attending.

If you’d like to come along please contact me or my colleague Louise Gould on, or visit here for more details.



Collective Conversation » Media Insights and Crisis Expertise » Blog Archive » Social media and internal communication, two things crisis managers need to get

[...] Hill & Knowlton. Fellow H&K Collective Conversation blogger and head of our C&IC team, Scott McKenzie, is hosting the Social Media: Friend or Foe? event next week. Click here for further details and to [...]



Grant Smith

Scott, looks like being a great event and I’ve given you a plug over on the Issues & Crisis blog at

Looking forward to it!

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