Posts Tagged ‘arm bands’

Are we in the armbands business?

posted by Scott McKenzie

I’m not the first to say that change is a continual process. But we often fall into the trap of thinking that we can ‘do’ change, when the truth is  we are all of us being carried along by an invisible and unacknowledged  ocean swell, made up  of hundreds of decisions, actions, circumstances beyond our control .

There we are, happily doggy-paddling, or grimly front-crawling away, our own destination in mind, when we stop and tread water for a moment, only to discover that we are suddenly a lot further out than we thought, and being swept even further out with every passing moment.

As communicators, our role is often simply to draw people’s attention to a change that is already happening. The risks are self-evident; we can’t let people drown, we don’t want them to panic, we need them to keep swimming. We need to find a way to support employees through the change in direction – give them some armbands, if you like.

So it’s a case of letting them know I’m swimming beside them, so they don’t feel alone. I match my stroke to theirs and keep reminding them where we’re headed. That way they can work with, not against, the wave.

This was a guest blog by Laura House, Senior Consultant in the Change & Internal Communications practice here at Hill & Knowlton