Posts Tagged ‘employee engagement’

Change: the magic pill?

posted by Scott McKenzie

Long term followers of my blog will know that I am often entertained / educated by Ben Goldacre and his Bad Science column. Ben frequently talks about our modern-day obsession with “magic” pills.

Given the easy choice of popping a pill versus the hard choice of exercising more, eating and drinking less crap… we will take the pill.

The problem is that we know that the pill won’t really work. It won’t be long-term. It won’t be sustainable. We know we really need to change our lifestyle.

I think you can make the same point about implementing strategy. We see business leaders and high-end consultancies like our friends at McKinsey and BCG develop a great strategy. This is the pill.

You just need to swallow it and things will get better.

Trouble is it’s not that simple. Changing processes, systems, culture, people, etc takes time. And it’s hard work. 

It just like taking more exercise and eating the right things.

I know it’s much tougher. But it’s the right thing to do.

Go on – you’ll feel better for it!

The big debate

posted by Scott McKenzie

In my view, a big part of our job as internal communciations practitioners is to create informed debate.

Well I’d like to invite you to a the next big forum for such debate. I am chairing the CIPR’s annual conference on internal comunications on 14th September.

We have a truly fantastic cast of characters to tell their stories. I’m really looking forward to hearing Leona Deakin address the psycholigcal issues around “survivor syndrome”. Bearing in mind how many organisations are laying people off right now – this is surely a must-see session.

My friend Sharon Saxton from City & Guilds will be giving us the HR Director’s perspective on how to communicate around organisation performance. I’m sure she’ll delve into the old chestnut of the relationship between Internal Comms and HR as well…

And my colleague Niall Cook will be giving us a guided tour of the latest thinking on cutting edge channels. Which again I’d say is unmissable.

There are plenty of other great speakers like Paul Inglefield from Camden Council as well as industry stalwarts like Liam Fitzpatrick.

We’ll round the day off with a panel discussion with senior comms practitioners giving their tuppence worth on the issues we’re all facing. A great opportunity to hear some best practice advice on any hot topics you’re facing.

I hope to see you on the 14th. Click here for details on how to sign up.

P.S. – If you sign up now you get a 20% discount…