Posts Tagged ‘gypsy’

How Gypsies can embrace change…

posted by Scott McKenzie

One of the great things about working at H&K as every now and again I get a request that completely bemuses me.

So when my colleague Lou Watson asked me for my views on what the Gypsy community should be doing to “embrace change” I was initially dumbfounded. She later explained it was for an article in Corp Comms magazine  (you can read the full article here).

I will confess I know relatively little about the Gypsy community. And am not one of the many millions of viewers of the scarily popular My Big Fat Gypsy Wedding

But even allowing for that it did make me think that the big principles of change should still apply – whether it’s for a community or an organisation. Right?

So here’s what I suggested as a five step approach:

1. Set out the case for change: Leaders in the Gypsy community need to explain their vision for the future of their community. Including the societal and economic imperatives driving the need for change.

 2. Leaders need to act as role-models:  leaders in the community need to step up and be voices for that change.

 3. Engage the Gypsy community (ies): Leaders need to bring their community with them, actively consulting, listening to concerns and demonstrating how they’re responding to feedback.

 4. Reach beyond your borders: Leaders need to identify and consult with advocates for the Gypsy community in broader society seeing politicians, police and community groups as allies not adversaries to explain a new vision and gain buy-in and support along the way.

 5. Celebrate successes: Visibly demonstrate where examples of the new type of community are working in practice and keep praising your heroes to help people see that the new vision for the community is becoming a reality.

I hope that constitutes good advice… I would value your views!