Posts Tagged ‘Nokia’

The miracle of technology

posted by Scott McKenzie

Tonight my two-year old daughter and I will have our regular transatlantic webchat with my mum who lives in British Columbia.

I find it hard to believe that my technophobe mum has suddenly become so very web-literate… which is of course driven by the powerful incentive of being able to talk face-to-face (kind of) to the grandkids on a daily basis.

Technology has allowed my mum to follow my daughter’s progress, to interact with her, dare I say even build a relationship with her… even from many thousands of miles away. In that sense technology really has been an enabler.

But how do you know which development is going to be the next Skype, or the next Second Life (remember that)?

For Internal Communications practitioners (and their key stakeholders) it is difficult to weigh up the costs / benefits of investing in technology, or digital media. You only have to see the number of questions and requests for case studies across the various LinkedIn networks and other online communities.

Our experience has been that you have to start small, test with lots of key people, build a community of interest and see whether it takes hold. There are no guarantees. But being clear on what you think the business benefits for the technology are would be a really good place to start.

And if you are struggling to keep pace with developments in technology then you are in good company. Just ask the new Chief Executive at Nokia

Time will tell whether that was a well developed piece of internal communications which rallies the troops… or an ill-considered rant. I do know people are jumping off the burning platform… the question for Mr Elop is whether they are the right ones?

P.S. You should check out this excellent piece of slideware on how the emerging digital technologies will affect the way organisations communicate…