Posts Tagged ‘Perth’

Citizens of the company unite

posted by Scott McKenzie

I found out today that the City I was born in… has become a City. Again.

Although, I am of course delighted to see Perth regain its rightful status, I have to admit to being a bit bemused by the whole process. I had always assumed Perth was indeed a  City. Not a huge metropolis like New York, or Paris, or London (where I have lived for the last 10 years) but a beautiful, ancient, Fair City nonetheless. I am almost as perplexed that any administrators could take that status away, as I am that it is the Queen who has the authority to give it back.

Don’t the citizens (or townsfolk) decide whether they live in a City, or Town?  Is it not part of that collective sense of belonging, that sense of identity we all share around the place we live in, or come from? That is not something that can be decided upon by important dignitaries, whether they are kings or queens, or presidents or prime ministers.

Or CEOs for that matter…

We have worked with a number Executive Boards over the years who have struggled to articulate what their sense of identity really is.

“We’re a charitable business… no a business with a broader charitable purpose… no, no, no we’re a charity that’s trying to make money…”.

You can see people tying themselves up in knots. Surely the answer is right there in front of them. Simply, ask the people that matter. Your employees. Your customers. Your stakeholders.

Unlocking that sense of common purpose, the reason we exist, the reason we come to work… surely that would be a very powerful thing. For any organisation. Or company. Or business. Or charity, etc, etc…