Posts Tagged ‘twitter’

The perils of embracing technology

posted by Scott McKenzie

This is a guest post by John Tilbrook, consultant in Hill & Knowlton’s Change & Internal Communications practice

This is the first blog I’ve ever written and it’s taken some time for me to get my act together and write it. You see, I’m one of those ‘too old for my age’ young kids who sits on the suspicious side of the technology divide.

In fact my boss Scott, whose blog this is, constantly reminds me that I’m a Luddite and while I always remonstrate (at the same time feeling secretly proud that I know what a Luddite is), he probably is partly right… and he certainly has more followers on Twitter… whatever that means!

So you’ll probably expect me to agree with the 31% of companies that still block employees from using social media such as Facebook and YouTube at work.

Well actually, no.

Once described as recreational, these technologies are now considered to be important business tools for companies. But for me, from an internal communications perspective, it’s more than this.

I think companies should be encouraging the use of social media. Firstly, it shows employees that you trust them. Secondly, it allows them freedom to share their views – which transcend your corporate image – on what the company stands for, its products and its services, which will inevitably result in better customer interaction, more customers and business results.

In fact, as David Meerman Scott and Brian Halligan state in the book ‘Marketing Lessons from the Grateful Dead’, your trust in employees will be rewarded as they build followings who will eventually buy your products or services.

So why not let employees guest blog on your company website, tweet about your products or contribute to your company Facebook page? You should probably put some guidelines in place, so they know what they are doing, but leave it at that.

Ok, they might do something wrong, but if they do, own up and move on. Your customers will respect this more than an attempted cover up. Embrace technology and you’ll find it has mutual benefits to your employees and your company.

We’ll see, this may be the last blog I’m ever asked to write, but I’m learning… I’ve even just joined LinkedIn. I may not be playing Angry Birds all day long, but at least I’m not smashing up computers either.

John Tilbrook, Consultant, Change & Internal Communications, Hill & Knowlton