Tweet of the Week

posted by Daniel George

Image source: Flickr

Welcome back for the second edition of Tweet of the Week. In last week’s post, we saw Noah Smith take the award for pointing out a key piece of wisdom that investors often forget. This time, we’re being educated by @madeupstats.

This account serves to remind us to review stats we come across with a critical eye. Indeed, I’m sure we all obviously thought Annie Lennox was singing about statistics in Eurythmics’s seminal hit Sweet Dreams.

Anyway, in its own way @madeupstats also drops little gems of wisdom along the way that we can all learn from. This week’s winner concerns the perils of QR codes:

There may yet be some hope for QR codes, however. Much like any other tactic, if the rationale for their use is well-considered and the execution is creative, they can really drive engagement and add value to a client’s campaign and business. This example from Bergge Tattoo is a great case in point.

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