Shocks & Stares » Consumer http://blogs.hillandknowlton.com/shocksandstares H&K\'s Financial & Professional Services Team Blog Tue, 19 Mar 2013 08:00:56 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Taking the fear out of PR http://blogs.hillandknowlton.com/shocksandstares/2011/06/taking-the-fear-out-of-pr/ http://blogs.hillandknowlton.com/shocksandstares/2011/06/taking-the-fear-out-of-pr/#comments Mon, 20 Jun 2011 12:39:46 +0000 Edward Jones http://blogs.hillandknowlton.com/shocksandstares/?p=178 In a highly entertaining piece on Thursday, the FT assessed what lessons can be learnt by today’s businesses from those who have made a living from illegal means – you can read it here.

Among the more colourful reflections; my favourite being, “Don’t end up in a truck of a car”, I was struck by the relevance of the comments made by Curtis Jackson – otherwise known as rapping superstar, 50 Cent. Jackson, or should that be Cent talks of fearlessness as a basic strategy in business. Clearly, we can all recognise the need for a certain bravado in the rougher parts of New York, but what’s the potential learning for communicators?

In light of the invariable challenge we face as PROs in winning over sceptical stakeholders, be they clients, or management boards, our fearlessness is fundamentally all about the courage of our convictions. Put simply, if we’re to shape conversations, to use an expression from these parts, we need not only to be bold in our thinking, but downright brazen in our delivery. Whether it’s a crisis strategy, or a consumer campaign, our plans will be undermined from the start if we lack the certainty of our decision making. Others will, quite rightly, challenge our thinking – especially if they’re paying for it – so essential is the need to have guts and opinions, together with the industry’s oft-cited requirements of passion and creativity.

Please note: This post was originally posted by Peter Roberts.

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