Shocks & Stares » crisis http://blogs.hillandknowlton.com/shocksandstares H&K\'s Financial & Professional Services Team Blog Tue, 19 Mar 2013 08:00:56 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Haters Gonna Hate http://blogs.hillandknowlton.com/shocksandstares/2013/03/haters-gonna-hate/ http://blogs.hillandknowlton.com/shocksandstares/2013/03/haters-gonna-hate/#comments Tue, 12 Mar 2013 09:14:28 +0000 Daniel George http://blogs.hillandknowlton.com/shocksandstares/?p=817

Image source: DeviantArt

Those of you who remember the details of the AV referendum campaigns will surely remember the striking difference between the mass support for the motion on Twitter and the reality of public opinion as evidenced in the poll itself.

It seems that such differences between the opinions of Twitter and the public as a whole are a rather common occurrence. As such, the Pew Research Center last week released the results of a year-long study comparing Twitter’s reaction to events with that of the general public as measured by surveys.

It’s interesting to note that the stereotype that Twitter is a hotbed of liberal opinion doesn’t always hold true. In fact, sometimes, the platform can even be more conservative than the public as a whole.

Rather than seeing the platform in purely political terms, it appears smarter to note one of the fundamental rules of the internet: people will use the platform to vent their frustrations. As such, a good rule of thumb that came out of the research is that Twitter opinion is generally more negative than public opinion. Or, as 3LW so aptly put it in their seminal turn-of-the-century ‘classic’, “haters gonna hate”.

Whilst a US-based study, this is still a pretty instructive reminder of the obvious: that the demographics (and – in my case, at least – self-selecting levels of narcissism) of those tweeting mean that it shouldn’t be taken as the be-all-and-end-all of public opinion. This has obvious implications in terms of campaign research and tracking, where we need to dig a little deeper to discover how people really feel about our brands. However, it’s also useful to bear in mind when a crisis hits and you’re calming down a client who’s feeling a bit vulnerable after a deluge of abuse.

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FPS’ Friday Friday http://blogs.hillandknowlton.com/shocksandstares/2012/03/fps%e2%80%99-friday-friday/ http://blogs.hillandknowlton.com/shocksandstares/2012/03/fps%e2%80%99-friday-friday/#comments Fri, 30 Mar 2012 17:45:30 +0000 Joey Ng http://blogs.hillandknowlton.com/shocksandstares/?p=617

Image credit: Creative Commons/ su-lin

1. Just when we thought Granny tax ruled the “Best _______ tax” name, this week the press (and Twitter) had a field day with the pasty tax saga. The surprise budget announcement sparked a threat of a bakers’ march led by the head of bakery at Greggs. According to the Guardian, an online petition has already been set up on Downing Street’s scheme by bakers’ trade associations. Sign up here.

2. Not content with scoring the own goals that were pasty-gate, grannytax and the donor-row, the Government proceeded to exacerbate their worst week ever and add fuel to the flames of a pending petrol crisis that never materialised, despite Francis Maude’s best efforts.

3. The question on everyone’s lips is “Are we back in recession?” The answer is it depends on who you’re speaking to. Latest OECD figures reveal that the economy has shrunk for the second quarter, but according to predictions from Office for Budget Responsibility, the UK will avoid a recession with the economy growing by just 0.8 per cent over the course of 2012.

4. A giant step for the Eurozone but a small step for the global economy as the European Union confirmed the extension of the European bailout fund. The total funds available has now reached €700bn.

5. And on that note, I leave you with this video from the OECD with its latest Interim Economic Assessment on the global economy

Post contributors: Nick Woods, Edward Jones

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