Posts Tagged ‘Economics’

What PR was like in the B.G. era (Before Gorkana)

For many of us in the Financial & Professional Services team, it’s impossible to conceive how the world of PR worked before the digital age really got going. The idea of posting/faxing press releases, having to wait to read the newspapers every morning to know what was happening in the news, or keeping actual physical media contact books just seems alien.

Some of the older members of the team assure me it really did used to be this way though and earlier this week I found some evidence for it. While clearing out some of our filing cabinets, I came across a dusty, weighty tome entitled “Financial Press Facts: Forty-ninth Edition October 2003″. This, in essence was an analogue, print version of Gorkana – all the correspondents, on all the papers and trade magazines, and even the forward feature lists as well.

This is how PR looked before databases like Gorkana

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