Shocks & Stares » stats http://blogs.hillandknowlton.com/shocksandstares H&K\'s Financial & Professional Services Team Blog Tue, 19 Mar 2013 08:00:56 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Tweet of the Week http://blogs.hillandknowlton.com/shocksandstares/2013/03/tweet-of-the-week-2/ http://blogs.hillandknowlton.com/shocksandstares/2013/03/tweet-of-the-week-2/#comments Thu, 07 Mar 2013 11:02:12 +0000 Daniel George http://blogs.hillandknowlton.com/shocksandstares/?p=798

Image source: Flickr

Welcome back for the second edition of Tweet of the Week. In last week’s post, we saw Noah Smith take the award for pointing out a key piece of wisdom that investors often forget. This time, we’re being educated by @madeupstats.

This account serves to remind us to review stats we come across with a critical eye. Indeed, I’m sure we all obviously thought Annie Lennox was singing about statistics in Eurythmics’s seminal hit Sweet Dreams.

Anyway, in its own way @madeupstats also drops little gems of wisdom along the way that we can all learn from. This week’s winner concerns the perils of QR codes:

There may yet be some hope for QR codes, however. Much like any other tactic, if the rationale for their use is well-considered and the execution is creative, they can really drive engagement and add value to a client’s campaign and business. This example from Bergge Tattoo is a great case in point.

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