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Great PR Practice (RSS)
Showing page 1 of 9 (89 total posts)
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I just read at MediaPost about a campaign Ford recently conducted for a new crossover SUV in the States called the Flex that has a lot of moving parts that all work together to create a very cool experience for trendsetters. The campaign was called “Flex Insider” that was held in five cities targeting lifestyle media, radio DJs, creative people, ...
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42 Below. This is now one of my favourite new brands to watch - simply because of a series of videos my friend Andrew just shared with me today which rocked my world and motivated me to explore a bit more about the brand. 42 Below is a company that makes vodka and gin, using some of the purest water in the process thanks to their ...
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This contest made people really work for the big prize - but the chance to get VIP tickets to the MTV Europe Music Awards and to possibly announce the winner of a major category on stage during the show motivated more than 3,500 people to apply. Sony Ericsson picked 100 lucky winners (based on their personal submissions) who made the journey ...
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I’m a dog guy – nothing against cats but I love my two chocolate Labradors (and my miniature dachshunds at my parents house too). But, there are a lot of cat lovers and they are equally as superfreaky as dog lovers. Over the past few years the people at Meow Mix have been exploring new grounds in the branded content space and ...
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Although they have been my career arch enemy (as I’ve worked with both Motorola and Sony Ericsson) I do have to admit that Nokia does some cool things. Being the industry leader they obviously have some extra cash laying around that can be spent on campaigns that drive up their innovation reputation. Case in point – the recent launch ...
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We all know getting a new product into the hands of consumers helps make a connection - so sampling is a natural tactic for lots of marketers. But what happens when you have a new car to introduce - its hard to hand those out on the street. The people of Chevrolet just launched a new campaign that gets close, bringing the new Aveo5 ...
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I need to meet the people behind this innovative album launch campaign because I love it. Oasis has a new album coming out in early October (Dig Out Your Soul), but for some early launch buzz and excitement they've unleashed a very cool campaign leveraging street performers in NYC as well as youtube contest. You can read more about ...
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Most people are well aware of the growing influence of bloggers, and of course the ''power of mom'' has been well documented for decades - combine the two and a powerful force is created. The folks at McDonald's a few years ago decided to go head-on with a variety of myths and misconceptions and urban legends with regard to the quality of ...
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Today was a big day for Sony Ericsson Australia (H&K client) with the launch of a new youth volunteering and empowerment campaign - time2rock which made news across Australia, helped in part by campaign ambassador and Australian Idol co-host, Andrew G, who came to the official clean-up launch event. The campaign is grounded on a key ...
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Photo competitions - yes there are a lot of them, so thankfully the guys and gals at Canon Australia (an H&K client) are back with a photo competition that joyfully doesn't have a ''cutest baby'' category. Canon's ''Photo5'' competition is back for another year, bigger and better thanks to more possible participants, both an amateur and ...
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