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Marketing Technology (RSS)
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Harvard Business Online's Scott Berinato reckons he's found the press release of the future, in the form of the website announcing the proposed merger between Delta and Northwest Airlines.
I think I get his point, but for those of us interested in finding new ways to carve up news into manageable, meaningful chunks, I'd have to disagree with ...
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We're always asking brands to be more human, so what better way for them to do this than play an April Fool on us?
I saw a story this morning, which I assume originated from BMW, for a new model with technology that gave dogs who choose to relieve themselves up the owners prized possession an electric shock. By storing energy from braking and ...
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If you enjoyed my last post, you'll love this one.
I've been trying to transfer my electricity supply to another supplier since I moved into my house last September. A catalogue of errors on the part of the incumbent supplier mean that it has only just happened - or so I thought (but that's a different story involving an erroneous transfer - it ...
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I should have known better than to attempt to use public transport the first day after a bank holiday weekend. In the UK, they're the times when demand is high yet supply decreases as a result of ''engineering works''. Over Christmas there was an outcry when these engineering works overran (not an uncommon scenario), effectively leaving those who ...
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Here's a quickie for a Friday night, courtesy of December's McKinsey Quarterly. James Manyika, Roger Roberts and Kara Sprague have identified the eight business technology trends to watch over the next decade:
Distributing cocreation (or 'wisdom of the in-crowd'?)
Outsource innovation to business partners that work together in networks
Using ...
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My boss* has been bemoaning the lack of posts emanating from this blog of late. In my defence, I am trying to juggle some pretty hefty professional and personal projects such as implementing a global enterprise feedback management system, getting a global wiki up and running, updating our Social Media Guidelines (watch this space), redeveloping ...
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I have a slightly different take on a report from Forrester that was forwarded to me, titled ''A Majority Of Firms Are At Least Considering Blogs''.
They asked 275 IT managers and IT executives (arguably the wrong people, but more on that later) the question, ''Has your company invested in blogs?'' and found that only 27% were actively using ...
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Whenever a new technological craze rears its ugly head, I try and think about how we could apply it in our business. And so, as I mentioned in the previous post, my thoughts have recently turned to Twitter.
I can easily see the scenario: every employee has an account on an internal Twitter-like service (for the purposes of this post, let's call ...
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I just spent an enjoyable three hours with Euan Semple in our London office, making good on my invitation to show him what some of our communicators do all day.
As always, when you have a conversation with Euan your head starts spinning with ideas. Here are just three examples that I'll try and elaborate on in subsequent blog posts:
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Seeing as I get asked this question every time I whip out a business card, it probably deserves some attention here.
I won't be able to cover it in one post, so perhaps this will be the first in a series. I'd love to know what others think about this growing area of marketing (or is it technology?).
So what is Marketing Technology?
First and ...
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