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  • A brighter shade of green

    The green movement is a little off-colour, according to research from pollster Ipsos Mori. In the UK at least, environmental concerns reached a peak in January 2007. A year on they have dropped by more than half, replaced by increasing concern over the economy. Along a similar vein, the International Herald Tribune reports that the market for ...
    Posted to Marketing Technology (Weblog) by Niall Cook on May 30, 2008
  • You May Prefer to Give us a Call... Part 2

    If you enjoyed my last post, you'll love this one. I've been trying to transfer my electricity supply to another supplier since I moved into my house last September. A catalogue of errors on the part of the incumbent supplier mean that it has only just happened - or so I thought (but that's a different story involving an erroneous transfer - it ...
    Posted to Marketing Technology (Weblog) by Niall Cook on March 28, 2008
  • You May Prefer to Give us a Call...

    I should have known better than to attempt to use public transport the first day after a bank holiday weekend. In the UK, they're the times when demand is high yet supply decreases as a result of ''engineering works''. Over Christmas there was an outcry when these engineering works overran (not an uncommon scenario), effectively leaving those who ...
    Posted to Marketing Technology (Weblog) by Niall Cook on March 25, 2008
  • Who do you trust most, Facebook or the Government?

    According to the Information Commissioner's Office (ICO), young people could be putting themselves at risk of identity fraud because of the material they post on social networks such as Facebook and MySpace. At least it's information they control (the ICO has even developed a new website to help them out). No word unfortunately on how they're ...
    Posted to Marketing Technology (Weblog) by Niall Cook on November 23, 2007
  • High-quality YouTube videos - a contradiction in terms?

    At the NewTeeVee Live conference, YouTube co-founder Steve Chen announced that high-quality YouTube video streams are coming soon. One assumes he is referring to quality in the technical, rather than the creative, sense.
    Posted to Marketing Technology (Weblog) by Niall Cook on November 15, 2007
  • You Grumpy Old Blogger!

    Is it me, or is all this social media making me grumpy? Today I've had someone who sent me a message on Facebook in order to try and sell their creative design services as well as a researcher from one of the UK media databases wanting to list me as a blogger in their database so that PRs can spam me. In these two instances, I think I have a ...
    Posted to Marketing Technology (Weblog) by Niall Cook on October 17, 2007
  • Think Tanks

    Tonight I'm going to learn all about think tanks, those organisations that shape UK Government policy. Despite the tube strikes, H&K are hosting an event to launch a piece of research "analysing the views of parliamentarians, civil servants, special advisers and the public affairs community". Having little interest in politics or ...
    Posted to Marketing Technology (Weblog) by Niall Cook on September 4, 2007
  • Pot. Kettle. Black?

    The second thing I found revealing about WikiScanner is how much coverage it is getting from the same media who are being exposed by it. To highlight just one organisation amongst many, the BBC News website picks on Diebold in their article about WikiScanner: Wikipedia Scanner also points the finger at commercial organisations that have ...
    Posted to Marketing Technology (Weblog) by Niall Cook on August 21, 2007
  • More Corporate B****cks

    I loved Jeff Nolan's "Corporate Doublespeak" translations: Total Customer Experience = we want our customers to like us in addition to our products/services. Strategic = it’s important. Synergistic = by doing something extra we’ll get more out of all the parts. Sales Cycle = what it’s going to take for us to sell ...
    Posted to Marketing Technology (Weblog) by Niall Cook on July 27, 2007
  • iPhone iDrone = iPathy?

    Is it me, or is the constant barrage of self-serving blog and twitter posts about the iPhone starting to create so much noise that you just want to tune it all out?
    Posted to Marketing Technology (Weblog) by Niall Cook on July 6, 2007
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