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MTV recently announced a new global climate change campaign called ''Switch.'' And given that its MTV I can't wait to see what the creative young minds that work there unleash on the world to raise awareness of climate change. I'm extremely excited by one of their first projects - Floating Hands - which made its debut in the canals in ...
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Yes that's correct; that headline is not a typo or a practical joke (and that is a photo with a beaver and a tampon). Kimberly Clark has a tampon brand called U by Kotex in Australia that is showing signs of a classic example of a challenger brand that knows how to act like one no matter what.
The campaign is incredibly creative, built ...
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A few days ago a video showed up on YouTube called ''Bike Hero'' and was posted by ''madflux'' and gave a shout out to ''Lars and the Brierwood Vandals.'' The video is simply awesome and has gone ''viral'' with more than 1M views in less than a week. The video is a unique take on the legendary videogame Guitar Hero, where you have to ...
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42 Below. This is now one of my favourite new brands to watch - simply because of a series of videos my friend Andrew just shared with me today which rocked my world and motivated me to explore a bit more about the brand. 42 Below is a company that makes vodka and gin, using some of the purest water in the process thanks to their ...
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This contest made people really work for the big prize - but the chance to get VIP tickets to the MTV Europe Music Awards and to possibly announce the winner of a major category on stage during the show motivated more than 3,500 people to apply. Sony Ericsson picked 100 lucky winners (based on their personal submissions) who made the journey ...
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This one stopped me in my tracks because I didn't understand how it would work - until after a few clicks I had the new ''rock n roll train'' video from ACDC playing on my screen thanks to good ol' Microsoft Excel. The core insight that stimulated the creation of this campaign is easy to see - the ever-tightening security firewall of lots of ...
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My good friend Jess from Auckland sent this my way and I couldn’t be happier as this campaign truly breaks new ground and gets high marks for creativity, buzz-generation and more. Welcome to the world’s first man vending machine. The team at Flossie.com – a pumped up website for NZ ladies with beauty, fashion, dating and sex advice and tips – ...
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Although they have been my career arch enemy (as I’ve worked with both Motorola and Sony Ericsson) I do have to admit that Nokia does some cool things. Being the industry leader they obviously have some extra cash laying around that can be spent on campaigns that drive up their innovation reputation. Case in point – the recent launch ...
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This is one of my favourite campaigns because its very simple, easy to tell friends about, and if you are living in the US, easy to join in on the fun. Convenient store goliath 7-11 is back with their quad-annual (not sure that's a word, i mean every four years) campaign that predicts the US Presidential election by offering Obama or ...
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