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Random Parts of Life (RSS)
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Yes, this rocks. To show what the world could look like if climate change continues down its scary path and coastal cities flood, HSBC had a large mural placed on the bottom of a swimming pool in Mumbai - creating an eery yet intriguing look at a future we all want to avoid.
This is another great example of how one great visual can ...
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Yes that's correct; that headline is not a typo or a practical joke (and that is a photo with a beaver and a tampon). Kimberly Clark has a tampon brand called U by Kotex in Australia that is showing signs of a classic example of a challenger brand that knows how to act like one no matter what.
The campaign is incredibly creative, built ...
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42 Below. This is now one of my favourite new brands to watch - simply because of a series of videos my friend Andrew just shared with me today which rocked my world and motivated me to explore a bit more about the brand. 42 Below is a company that makes vodka and gin, using some of the purest water in the process thanks to their ...
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This one stopped me in my tracks because I didn't understand how it would work - until after a few clicks I had the new ''rock n roll train'' video from ACDC playing on my screen thanks to good ol' Microsoft Excel. The core insight that stimulated the creation of this campaign is easy to see - the ever-tightening security firewall of lots of ...
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My good friend Jess from Auckland sent this my way and I couldn’t be happier as this campaign truly breaks new ground and gets high marks for creativity, buzz-generation and more. Welcome to the world’s first man vending machine. The team at Flossie.com – a pumped up website for NZ ladies with beauty, fashion, dating and sex advice and tips – ...
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I’m a dog guy – nothing against cats but I love my two chocolate Labradors (and my miniature dachshunds at my parents house too). But, there are a lot of cat lovers and they are equally as superfreaky as dog lovers. Over the past few years the people at Meow Mix have been exploring new grounds in the branded content space and ...
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Although they have been my career arch enemy (as I’ve worked with both Motorola and Sony Ericsson) I do have to admit that Nokia does some cool things. Being the industry leader they obviously have some extra cash laying around that can be spent on campaigns that drive up their innovation reputation. Case in point – the recent launch ...
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This is one of my favourite campaigns because its very simple, easy to tell friends about, and if you are living in the US, easy to join in on the fun. Convenient store goliath 7-11 is back with their quad-annual (not sure that's a word, i mean every four years) campaign that predicts the US Presidential election by offering Obama or ...
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I'm continuing to keep my eye on the growing number of YouTube contests that pop up each day, as I truly believe this will continue to grow given how easy and inexpensive they are to set-up. Today’s case in point – Home Run Inn Pizza – who recently launched the Home Run Inn Horror Film Competition. People are invited to create a 2 ...
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