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Showing page 1 of 14 (133 total posts)
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MTV recently announced a new global climate change campaign called ''Switch.'' And given that its MTV I can't wait to see what the creative young minds that work there unleash on the world to raise awareness of climate change. I'm extremely excited by one of their first projects - Floating Hands - which made its debut in the canals in ...
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Yes, this rocks. To show what the world could look like if climate change continues down its scary path and coastal cities flood, HSBC had a large mural placed on the bottom of a swimming pool in Mumbai - creating an eery yet intriguing look at a future we all want to avoid.
This is another great example of how one great visual can ...
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I just read at MediaPost about a campaign Ford recently conducted for a new crossover SUV in the States called the Flex that has a lot of moving parts that all work together to create a very cool experience for trendsetters. The campaign was called “Flex Insider” that was held in five cities targeting lifestyle media, radio DJs, creative people, ...
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Yes that's correct; that headline is not a typo or a practical joke (and that is a photo with a beaver and a tampon). Kimberly Clark has a tampon brand called U by Kotex in Australia that is showing signs of a classic example of a challenger brand that knows how to act like one no matter what.
The campaign is incredibly creative, built ...
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Much is being written about Twitter's coming of age, particularly as it relates to information sharing during times of crisis; the horrific terrorist attacks in Mumbai being the most recent example (see trend chart here). It is, without question, a powerful and highly immediate vehicle for broadcasting and sharing news as it breaks. Although, as ...
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A few days ago a video showed up on YouTube called ''Bike Hero'' and was posted by ''madflux'' and gave a shout out to ''Lars and the Brierwood Vandals.'' The video is simply awesome and has gone ''viral'' with more than 1M views in less than a week. The video is a unique take on the legendary videogame Guitar Hero, where you have to ...
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42 Below. This is now one of my favourite new brands to watch - simply because of a series of videos my friend Andrew just shared with me today which rocked my world and motivated me to explore a bit more about the brand. 42 Below is a company that makes vodka and gin, using some of the purest water in the process thanks to their ...
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This contest made people really work for the big prize - but the chance to get VIP tickets to the MTV Europe Music Awards and to possibly announce the winner of a major category on stage during the show motivated more than 3,500 people to apply. Sony Ericsson picked 100 lucky winners (based on their personal submissions) who made the journey ...
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This one stopped me in my tracks because I didn't understand how it would work - until after a few clicks I had the new ''rock n roll train'' video from ACDC playing on my screen thanks to good ol' Microsoft Excel. The core insight that stimulated the creation of this campaign is easy to see - the ever-tightening security firewall of lots of ...
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I just found a new social media site targeting moms for Samsung, specifically for the company’s extensive line of washers and dryers. The site “Moms Like Us” looks to connect moms who all happen to use Samsung washers and dryers. The site has a semi-active blog on it and lets people form groups and post videos. Some lucky moms were selected to ...
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