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MTV recently announced a new global climate change campaign called ''Switch.'' And given that its MTV I can't wait to see what the creative young minds that work there unleash on the world to raise awareness of climate change. I'm extremely excited by one of their first projects - Floating Hands - which made its debut in the canals in ...
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Yes, this rocks. To show what the world could look like if climate change continues down its scary path and coastal cities flood, HSBC had a large mural placed on the bottom of a swimming pool in Mumbai - creating an eery yet intriguing look at a future we all want to avoid.
This is another great example of how one great visual can ...
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Yes that's correct; that headline is not a typo or a practical joke (and that is a photo with a beaver and a tampon). Kimberly Clark has a tampon brand called U by Kotex in Australia that is showing signs of a classic example of a challenger brand that knows how to act like one no matter what.
The campaign is incredibly creative, built ...
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42 Below. This is now one of my favourite new brands to watch - simply because of a series of videos my friend Andrew just shared with me today which rocked my world and motivated me to explore a bit more about the brand. 42 Below is a company that makes vodka and gin, using some of the purest water in the process thanks to their ...
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This contest made people really work for the big prize - but the chance to get VIP tickets to the MTV Europe Music Awards and to possibly announce the winner of a major category on stage during the show motivated more than 3,500 people to apply. Sony Ericsson picked 100 lucky winners (based on their personal submissions) who made the journey ...
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My good friend Jess from Auckland sent this my way and I couldn’t be happier as this campaign truly breaks new ground and gets high marks for creativity, buzz-generation and more. Welcome to the world’s first man vending machine. The team at Flossie.com – a pumped up website for NZ ladies with beauty, fashion, dating and sex advice and tips – ...
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I've always been a big fan of adidas (and had the pleasure working with them for 2 years in the States) and recently learned of a very cool campaign they conducted just before the Olympics in the UK. The campaign was based on a simple insight - people love photos. To generate awareness of adidas' sponsorship of the Beijing Olympics, ...
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Although they have been my career arch enemy (as I’ve worked with both Motorola and Sony Ericsson) I do have to admit that Nokia does some cool things. Being the industry leader they obviously have some extra cash laying around that can be spent on campaigns that drive up their innovation reputation. Case in point – the recent launch ...
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Diesel, the Italian global denim brand, is celebrating the company's big 30th birthday with a 17-city, 24-hour worldwide concert this weekend - live in each city and streaming live on a campaign microsite, featuring the likes of N.E.R.D., Chaka Khan, M.I.A., Soulwax and many more. The ''Diesel XXX'' fun kicks off on Saturday 11 October in ...
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