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  • The Virtual Conference Mash-up: An Idea whose Time has Come

    Kate seemed pretty excited when she landed on this. I share her excitement. The virtual / conference mash-up idea is indeed brilliant (and kudos to the team who thought up such a cool idea). Through applications such as slideshare and Youtube, an increasing plethora of content is being made available from a slew of experts across a ...
    Posted to Brendan Hodgson (Weblog) by Brendan Hodgson on October 3, 2008
  • H&K's Niall Cook brings Enterprise 2.0 to Canada

    Author, colleague, fellow Collective Conversationist and H&K's worldwide director of marketing technology, Niall Cook, has finally realized where the action is and will be joining the Canadian digital team in Toronto on October 7 and Ottawa October 8 to chat about his new book, Enterprise 2.0. In addition to speaking to colleagues ...
    Posted to Brendan Hodgson (Weblog) by Brendan Hodgson on September 29, 2008
  • Mastering the Hype Cycle - new book by Gartner

    Gartner analysts Jackie Fenn and Mark Raskino have written a book on the Hype Cycle, which is the series of signature research that Gartner's clients read the most. Jackie created the first 'Hype Cycle of Emerging Technologies' in 1995 and has been refining them in the 13 years since. In the original, the ''Information Superhighway'' was tumbling ...
    Posted to ARcade (Weblog) by Dominic Pannell on September 17, 2008
  • David Jones talks Digital PR and H&K's Approach

    My colleague David Jones is in Vancouver this week on behalf of his client Molson. He also made time to speak at the traditionally any-day-but-Tuesday Third Tuesday social media gathering (lovingly organized by Tanya, the Netchick herself, and Monica). Gathering from what I've been reading from some of the bloggers in ...
    Posted to Brendan Hodgson (Weblog) by Brendan Hodgson on September 16, 2008
  • Another Federal Election in Canada means another H&K Election Predictor

    As had been rumoured for a couple of weeks and confirmed this past Sunday, a snap federal election is now on the agenda. Which means that Canadians will be going to the polls on October 14, 2008. And, of course, during these past few weeks - and secretly hoping against hope that the call would never come - we've been ...
    Posted to Brendan Hodgson (Weblog) by Brendan Hodgson on September 8, 2008
  • Back in the hot seat

    I've just returned to the office following a ski trip to New Zealand's South Island. I don't write this to gloat, but rather to ask your opinion on an observation I made while overseas. (OK, I am gloating a little!)The South Island of New Zealand is a pretty quiet place with a population of a little over a million. Agriculture, mining and tourism ...
    Posted to Behind Digital PR (Weblog) by Matt Overington on August 26, 2008
  • Collin Douma joins H&K Digital

    Finding smart people who fundamentally 'get' how digital and traditional intersect, who have 'real' experience  consulting with some of the largest brands in the world, who are both thinkers and doers in the social media sphere, and who have a fetish for steam punk and soviet-era posters, has never been easy. In recent months, my ...
    Posted to Brendan Hodgson (Weblog) by Brendan Hodgson on July 9, 2008
  • Toxic Shower Curtains... or a sign of things to come?

    Woke up to find a link to this New York Times story in my inbox. Albeit a tad depressing given the context, it's also an important reminder of the ''art of strategic word selection'' as a means to grab the attention of media and influencers via both the newswires and the search engines. Equally important, however, it highlights ...
    Posted to Brendan Hodgson (Weblog) by Brendan Hodgson on July 3, 2008
  • Friday Digital Miscellany: Crisis, activism & a behind-the-scenes look at what IT is really up to?

    Summer in London may not be springtime in Paris, but at least it didn't rain last week for an internal digital and crisis conference I attended with fellow H&K crisis practitioners from across Europe, North America and Asia. The key learning of the two-day event - other than to not let Cy Twombly's art truly aggravate you: digital ...
    Posted to Brendan Hodgson (Weblog) by Brendan Hodgson on June 27, 2008
  • Latest news from Twitter: Forrester hires a Senior Analyst

    Peter Kim tweets that Forrester Research has filled a vacant position and will soon be announcing an analyst to cover social computing. Who says Twitter is useless? Carter's Analyst Twitter Directory currently lists 104 analyst accounts and that doesn't include the AR folks who also use the medium. Personally, I find Twitter to be a very useful ...
    Posted to ARcade (Weblog) by Dominic Pannell on June 27, 2008
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