Dude, You’re Getting a…Samsung?

21 October 2008

Samsung announced last week that it will enter the PC market in the U.S.  The company has plans to introduce five new notebooks, including a few “netbooks,” those uber-small laptops that are all the rage right now.

The timing of this announcement seemed interesting to me, considering that according to Gartner’s third quarter marketshare report, the economic crunch in the U.S. is now starting to take its toll on the PC market here.  It seems to me that emerging markets might be a better target at the moment to launch a low-cost netbook, when people are looking for various price points and are potentially investing in their first PC.

Economic crunch aside, isn’t the PC market somewhat saturated?  According to Gartner and IDC, HP continues to maintain its lead in worldwide marketshare over Dell, but between the two companies, they have almost one-third of the market, while other vendors fight for table scraps.  I think there are big opportunities for Samsung if it is able to capitalize on the economic situation here in the U.S. – but either way it’s an interesting time for companies looking to break into the U.S.

(Note:  H&K works with HP and Samsung.)

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