Are you saying Ni to internal communications?

22 April 2009

I was fortunate enough to sit in on a rather fine luncheon today at the J.W. Marriott and an even greater speech by President Obama’s campaign manager David Plouffe on “technology as the holy grail” at the Consumer Electronics Association (CEA)’s annual Washington Forum in DC today.Plouffe addressed many of the key 2008 election strategies and like Chris Anderson at his keynote address at this year’s FOSE conference hammered home the same uber-message; meet them [your audience] where they live. A fairly uncomplicated message, especially given the times, but yet so many things about the Obama campaign seemed so simple yet one would be hard pressed to duplicate them with such vigor in our own companies or lives.

And while we hear example after example about how the Obama campaign leveraged technology to reach millions of targeted individuals in thousands of different cities, fund raise and organize, what I hadn’t thought of is how the same technologies – text messaging, facebook, video, and email – were used to push internal communications as well. While technology is credited with helping drive votes, it was also leveraged as a platform to make sure thousands of staffers were on message 24/7. That’s no simple task for any campaign.

While we’ve all heard of what a success it was externally, as Plouffe pointed out today it was internally just as big a coup as anything else. 

 

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