Comments on: FTC Updates Endorsement Regs to Address Social Media http://blogs.hillandknowlton.com/techandthedistrict/2009/10/06/ftc-updates-endorsement-regs-to-address-social-media/ Tech the way we see it: insights and musings on technology PR, policy and the District, from H&K’s D.C. Tech Team. Sat, 19 Feb 2011 05:49:03 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Paul Holmes http://blogs.hillandknowlton.com/techandthedistrict/2009/10/06/ftc-updates-endorsement-regs-to-address-social-media/comment-page-1/#comment-205 Paul Holmes Tue, 06 Oct 2009 16:05:07 +0000 http://blogs.hillandknowlton.com/techandthedistrict/?p=302#comment-205 Love the ideal of greater transparency, which ought to benefit the consumer and good PR people. But the execution is horrible in this case. What justification is there for holding bloggers to completely different standards that print or TV media? Does Walter Mossberg become less trustworthy when he blogs than when he writes for the WSJ? Should HuffPo be subject to fines when NY Post is not? Longer thoughts here-- http://www.holmesreport.com/blog/index.cfm/2009/10/6/FTCs-Blogger-Rules-Noble-Goals-Lousy-Thinking--but I'd question whether these rules will withstand the first decent lawyer to challenge them. Love the ideal of greater transparency, which ought to benefit the consumer and good PR people.

But the execution is horrible in this case. What justification is there for holding bloggers to completely different standards that print or TV media? Does Walter Mossberg become less trustworthy when he blogs than when he writes for the WSJ? Should HuffPo be subject to fines when NY Post is not?

Longer thoughts here– http://www.holmesreport.com/blog/index.cfm/2009/10/6/FTCs-Blogger-Rules-Noble-Goals-Lousy-Thinking–but I’d question whether these rules will withstand the first decent lawyer to challenge them.

]]>