Mobile giving: Changing the way we donate

28 January 2010

I’ve always believed that one of the reasons we don’t do more as a society in terms of international charitable donations is because we feel it’s too difficult or would take too much time.  Following the recent devastation in Haiti, I noticed First Lady Michelle Obama on TV urging Americans to text a message to the American Red Cross and donate $10.


I was surprised by how easy it was. I quickly and easily typed in Haiti, sent and 22 seconds later, had easily donated to the cause.   I was even more surprised to find how many texting addresses actually existed where we could donate money. It has now become the most popular way to donate. Over 2.5 million Americans donated $10 to the Red Cross using this method.


One issue operators are battling with is the distribution of the funds. Since operators cannot provide the money until consumers (such as myself, for example) pay their cell phone bills the money doesn’t go anywhere. Mobile operators are taking necessary precautions though shortening lag time since there is such a dire need for the money now.


I believe this to be a starting point in a long line of technological advances that will make donating easier, no matter what the cause.   As we’ve seen recently with new mobile devices being introduced to the market, expect more functionality to showcase American generosity. While we hope the devastation in Haiti will not be mirrored anywhere else ever again, it’s nice to know we can make a difference instantly with mobile technology.


As the need for relief in Haiti will continue over the coming weeks and months, our clients at the Center for International Disaster Information (CIDI) remind you that donating cash is best.

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One Response to “Mobile giving: Changing the way we donate”

  1. Imogen

    Its nice feeling to share our blessings give a helping hand to the people whose in need. Now a days its easy to donate for a cause via internet such as a networking sites like FB, twitter, and etc.Thanks for your great post more power to your site! G_d bless ;-)

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