PRSA International Conference 2010

19 October 2010

As some of you may have heard, the PRSA International Conference of 2010 wrapped up today after a string of four successful (and very busy) days. Better yet, it was held right here in our backyard of DC so I stopped in to get a taste.

 I have a few posts up my sleeve but I’m going to start with today’s keynote which came from Charlene Li, founder of Altimeter Group and author of “Open Leadership: How Social Technology Can Transform the Way You Lead.” Her keynote reflected the main theme of her book: “Be Open, Be Transparent, Be Authentic.” All of these components are instrumental in the lives of a PR professional. How can we take the truths of today’s social media and convert it into a successful PR launch?

Li discussed how in 2006, when a Dell laptop caught on fire, the CEO wrote a blog post explaining the mishap, even linking to a picture of his own product in flames. Consumers’ responses were much more positive than Dell had anticipated. This honesty and efficiency during this crisis won a lot of loyal consumers that respected the company for such a bold move. How can we, as a PR agency, continue to use social media as a tool of clarity and communication to our clients and consumers? Here’s just one example of how H&K is using social media to benefit our clients.

Were you at the conference? What events did you go and how do you think it went? Stay tuned, more blog posts, pictures and videos to come!

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