Tech is Strong, and Competition Makes it Stronger

17 December 2010

A recent article by Olga Kharif for Bloomberg Businessweek painted a rather positive picture for the tech sector, with 47,000 jobs added so far in 2010. And all while the national unemployment rate sits at 9.8 percent. Instead of breathing a sigh of relief that we still have clients – let’s face it, when they go, so too does the need for us – it is time for the industry to look global, which is where the increased demand is coming from.

The District – where the blog accurately indicates we are blogging to you from – is typically in better shape than the rest of the country at weathering a recession. Government is here, and their lights aren’t going out anytime soon. But what about when the client or the client’s need is in South America or Asia? All of a sudden, the homefield advantage is removed, and someone in middle America with an expertise on a specific region is right in the thick of it competing for a piece of new business. I know, I know, this may sound scary, but it is actually exciting! When the market moves, it forces us – and everyone working in it – to adapt in order to thrive, which we do by going back to our roots and educating ourselves.

The same thing goes for when the client is no longer in DC, New York or Silicon Valley. A lot of states looked at tech as an area of stability and built up their tech presence within their borders, and that may give an advantage to an agency in the local market, but it by no means excludes agencies from around the country. Just like the tech companies we call clients, we need to remain flexible and keep our eyes open for opportunities all across the country and all across the globe. The landscape may be changing as far as where companies are setting up shop and where their clients reside, but if that means people are finding more work it is a good thing, and we should embrace it – and look for a way to support it in any way that we can, regardless of where we are located in relation to the client. If a new client meeting means a trip out of state rather than a car ride on 95 South, who in the District wouldn’t embrace that?

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