TheDaily Launches Today!

02 February 2011

TheDaily, the first iPad only newspaper launched by News Corp., is set to hit stands the Apple app store today at noon ET.

 When looking for reporters that would be sure to make this new outlet a true hit, they plucked some of the finest journalists from well-known publications to help build this new paper. Some of the A-list reporters now contributing to TheDaily include:

  • Jesse Angelo –executive editor (formerly from The New York Post)
  • Elizabeth Eaves – op-ed editor (former Forbes columnist and editor)
  • Sasha Frere-Jones – culture editor (formerly The New Yorker’s pop music columnist)
  • Peter Ha – technology editor (formerly at TIME)
  • Bill Bradley – reporter (formerly a contributor to Vanity Fair)
  • Heather Havrilesky – staff critic (formerly at Salon.com)

 Rumor has it, the content pushed out will target a younger, tech-savvy demographic looking to get their fill of news during their morning commute. Content will include robust 360* pictures, interactive graphics and other features which no print publication would be able to accommodate.

As someone in their target demographic, I’m thrilled about this new outlet and can’t wait to see what kind of stories they will produce. The tablet generation offers a great outlet for this news brand. As Rupert Murdoch said himself, “New times demand new journalism.”

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • Technorati
  • Mixx
  • Google Bookmarks
  • Live
  • NewsVine
  • Slashdot
  • StumbleUpon
  • TwitThis
  • SphereIt
  • RSS
  • Reddit

Leave a Reply