Tech & The District » Events http://blogs.hillandknowlton.com/techandthedistrict Tech the way we see it: insights and musings on technology PR, policy and the District, from H&K’s D.C. Tech Team. Thu, 04 Aug 2011 15:06:44 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 The Technology Industry: Paving the Way to Recovery http://blogs.hillandknowlton.com/techandthedistrict/2011/02/11/the-technology-industry-paving-the-way-to-recovery/ http://blogs.hillandknowlton.com/techandthedistrict/2011/02/11/the-technology-industry-paving-the-way-to-recovery/#comments Fri, 11 Feb 2011 19:53:09 +0000 Ben Breit http://blogs.hillandknowlton.com/techandthedistrict/?p=790 This week, I had the pleasure of attending The Atlantic’s digital town hall on “Finding Work, Finding Our Way: Building the Economy & Jobs of the Future” at the Newseum. Those of us in attendance were treated to enlightening interviews and discussions with a “who’s who” of D.C. power brokers and thought leaders. We witnessed a lively debate on America’s place in the global economy – and how to get back to our pre-crisis level of prosperity.

Leading off was the main headliner, Treasury Secretary Tim Geithner. Undeniably brilliant and fascinatingly complex, it’s intriguing to see him in person. Perhaps no man or woman in the country (outside of President Obama) is under more pressure than Geithner, and it’s evident when you see him speak. Every word he says is so carefully measured, as if he’s constantly thinking “one careless word could send the markets back into a tailspin.” Geithner acknowledged the uphill climb he’s responsible for leading– after all, eight million jobs were lost at the onset of the recession, only a million of which have returned. He was also realistic about the immediate prospects of struggling industries such as housing and construction, after effects of the “trauma” of the crisis.

But the industry leading the way through the recovery?: hi-tech. Secretary Geithner explained America’s technology companies are innovating at higher rates than ever – a bright spot in an otherwise bleak economy. And he said the industry isn’t outsourcing jobs at nearly the same rate as others. The top engineers in the world still gravitate here, he said – a trend that is helping the U.S. mitigate the effects of the recession. Geithner left us all with a greater understanding of our current economic status and provided a road map to spur further growth.

Reserved. Discreet. Apathetic. None of these words describe FCC Chairman Julius Genachowski. He’s emerged as one of the more high profile members of the Obama Administration. The President’s State of the Union pledge to bring wireless broadband to 98% of the American population has put Genachowski firmly in the spotlight, while his pro-net neutrality stand has earned him equally populated legions of loyal fans – and heated rivals.

The always engaging Genachowski repeatedly stressed the importance of bringing high-speed internet to rural areas normally slow to adopt advanced technology. Genachowski said internet access is critical to farmers who rely on it to sell their produce and follow weather patterns. Businesses are rapidly fleeing small towns where high-speed wireless is unavailable.

Moderator Judy Woodruff of PBS asked how the U.S. stacks up against the world in wireless technology. Genachowski’s answer was to the point: “not well.” He reaffirmed his commitment to pushing 4G throughout the country in support of the “apps economy” – something he sees as a major growth factor. Genachowski was eager to discuss the tablet rise, predicting tablets will soon replace textbooks in high school and college classrooms throughout the country. As someone who not too long ago was lugging 40 lb backpacks from class to class, all I can say is “amen.”

While Geithner and Genachowski were hard acts to top, the ensuing participants offered some interesting insights. Senator Orrin Hatch (likely facing a conservative primary challenge) answered the question “is it possible to insert Tea Party rhetoric into every answer no matter the question?” with a definitive yes. He topped it off by recalling a conversation with “my good friend Jeff Zuckerberg from Facebook.” Maybe they’re not as close as he thought…

Virginia Governor Bob McDonnell gave an impressive outline of ways state governments can engage with China. I was also intrigued by the manner in which states are engaging in intense competition for relocating businesses. McDonnell and North Carolina Governor Beverly Purdue in particular appear to be in the swing of a friendly business recruitment rivalry.

For me, the highlight of the event came in one of the panel discussions, courtesy of Safi Bahcall, CEO of Synta Pharmaceuticals – a successful startup focusing on cancer medication. He spoke in reference to Woodruff’s earlier satellite Q&A with students from the University of Miami (Ohio) and University of North Carolina. Literally every student who had secured a job for next year was on his or her way to a financial firm. Bahcall commented, “you know what I want to see some of these kids say? ‘I want to cure cancer.’ I’m pretty sure the world doesn’t need another hedge fund manager.”

And that’s the message I took from Finding Work, Finding Our Way. The current economic picture may be somber at best, but no country has more resources to dig its way out than the United States. It’s a matter of aiming big, not small. Bunt singles are nice, but its home run hitters like Chairman Genachowski and Safi Bahcall who will truly put runs on the board.

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On The Agenda http://blogs.hillandknowlton.com/techandthedistrict/2010/08/23/on-the-agenda-21/ http://blogs.hillandknowlton.com/techandthedistrict/2010/08/23/on-the-agenda-21/#comments Mon, 23 Aug 2010 21:23:16 +0000 Lauren Wilson http://blogs.hillandknowlton.com/techandthedistrict/?p=572 As the summer is coming to an end, take advantage of the last relatively slow-paced days to attend one of these upcoming technology events. These events cover various branches of your online presence and will surely teach you something new!

By Sara Hiller (Tech Intern)

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Fortune Brainstorm TECH http://blogs.hillandknowlton.com/techandthedistrict/2010/07/29/fortune-brainstorm-tech/ http://blogs.hillandknowlton.com/techandthedistrict/2010/07/29/fortune-brainstorm-tech/#comments Thu, 29 Jul 2010 20:58:42 +0000 Lauren Wilson http://blogs.hillandknowlton.com/techandthedistrict/?p=561 If you’ve been enjoying Tech & The District, we recommend you check out Hill & Knowlton San Francisco’s blog, Modified Mercalli. Recently Jennifer Temple, H&K’s San Francisco General Manager, posted her insights and experiences from the Fortune Brainstorm TECH conference. Check out her experiences below.

I went to Aspen this past weekend to represent Hill & Knowlton and our clients at Fortune’s Brainstorm TECH. I went hoping to meet new people, learn more about our industry, and do right by the people who’d sent me (I also hoped to have a little time to relax with my husband, who tagged along.)

What I gained, far beyond expectation, was perspective. I emerged with a renewed sense of appreciation for how small the world is, how fulfilling personal connections are, and how much the success of any venture depends on deep collaboration……

 

For more, please read Jennifer’s full post here:  Modified Mercalli.

By Sara Hiller (Tech Intern)

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On The Agenda http://blogs.hillandknowlton.com/techandthedistrict/2010/07/27/on-the-agenda-20/ http://blogs.hillandknowlton.com/techandthedistrict/2010/07/27/on-the-agenda-20/#comments Tue, 27 Jul 2010 21:35:38 +0000 Lauren Wilson http://blogs.hillandknowlton.com/techandthedistrict/?p=558 August may be slow in the District, but summer tech events are not slowing down. If you need a way to escape the heat and learn something new, these events will provide just what you are looking for.

  • August 2- Tech@State: Mobile Money – This event will look at the “mobile frontier” and technology in relation to money and U.S. Foreign Policy. The event takes place at the George C. Marshall Center at the U.S. Department of State and will run from 8 am to 12:30 pm.
  • August 5- Mashable U.S. Summer Tour in Washington D.C. – SummerMash will offer excellent networking opportunities and social media learning opportunities.  The event will take place at the USA Today Headquarters from 7 to 10 pm.
  • August 14- Power Twitter: How to Make Twitter Do More in Less Time – Not up to par on your Tweeting? This session will get you up to speed with the basics of Twitter including who to follow, what to Tweet, and how to organize your Twitter account.  The event will be at the GWUL Community Conference Room from 10 am to 12 pm.

By Sara Hiller (Tech Intern)

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Media Relations in the Digital Age http://blogs.hillandknowlton.com/techandthedistrict/2010/07/15/media-relations-in-the-digital-age/ http://blogs.hillandknowlton.com/techandthedistrict/2010/07/15/media-relations-in-the-digital-age/#comments Thu, 15 Jul 2010 21:35:43 +0000 Lauren Wilson http://blogs.hillandknowlton.com/techandthedistrict/?p=548 Yesterday I had the opportunity to attend my first Public Relations Society of America (PRSA) event with the National Capital Chapter, “Media Relations in the Digital Age.” The event featured a panel of reporters which included The Economist’s Greg Ip, Marketplace’s Nancy Marshall-Genzer, The Washington Post’s Ceci Connolly, and Kaiser Health News’ Jordan Rau.

What does media relations look like in an increasingly digital age? While there are definitely changes in the options we have available for communication, the overall message was that good reporter-source relationships are still the key to getting your message across.  As a recent graduate I was surprised by the lack of emphasis reporters on the panel placed on social media. When asked how public relations professionals can use social media to generate coverage, the general consensus was that some of their colleagues in the newsroom used Facebook and Twitter to find sources, but that it had little to do with their search in finding news stories. Other tips? The panel emphasized that the same good practices that existed prior to the digital age are as important as ever – suggest stories to reporters based on what they are writing on, and following the current news trends are key.  

I also came across an article on media relations by ReadWriteWeb’s Audrey Watters, which seemed to go along with yesterday’s event perfectly. “Why Press Releases Aren’t Always the Best Way to Get Press,” also addressed positive ways public relations professionals can engage reporters and journalists. The article mentions following reporters on social media as a good way to listen to what they are saying, but also reflected the opinion that genuine relationships are as important as ever. 

By Sara Hiller (Tech Intern)

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PoliTwitch! http://blogs.hillandknowlton.com/techandthedistrict/2010/05/07/politwitch/ http://blogs.hillandknowlton.com/techandthedistrict/2010/05/07/politwitch/#comments Fri, 07 May 2010 20:36:39 +0000 Lauren Wilson http://blogs.hillandknowlton.com/techandthedistrict/?p=443

Last Night I attended PoliTwitch!: Public Relations and Politics in the Age of Social Media hosted by Mopwater PR + Media Notes.

On the panel:

•Peter Cherukuri, Huffington Post-DC Bureau Manager
Mark Preston, CNN-Political Editor
Patrick Gavin, Politico-Staff Writer
•Rachna Choudhry, National Partnership for Women & Families-Policy Manager
Jackie Kucinich, Roll Call-Staff Writer

Theme: How social media and new media technologies have influenced news making.

I’ve been to a thousand and one of these panel discussions with top notch journalists usually saying about the same thing. The discussion typically focuses on how Facebook and Twitter are changing/revolutionizing how we receive news. For the first time, I witnessed a group of panelists crush this notion. While social media has impacted the discourse in politics and has advanced issues such as the Tea Party Movement and Haitian relief efforts, last night’s panelists believed that social media was still at its infant stages and by no means the way these journalists receive leads on news stories.

Patrick Gavin, Politico’s staff writer remarked that journalists are still not sure how big of a deal social media is and that most reporters don’t pay attention to comments on a blog. Interesting, I disagree. I think most journalists KNOW that social media is a big deal, considering many are asked to blog in addition to writing print stories and many journalists have twitter pages. I think what Patrick meant was that many journalists aren’t sure how to use social media as a platform in creating their own news stories.

On Twitter— These panelists were right on when they said that “you’re getting the message out to a room full of your friends.” You choose who you follow which lends itself to a bubble of followers. Jackie Kucinich from Roll Call gave an example that Republicans are tweeting to Republicans and they aren’t getting their message out to other groups who they want to influence, i.e Independents or Democrats. When used correctly, Twitter can be successful in building yourself as a brand. However, it is much easier to be a candidate than an elected official using Twitter. There is no filter when it comes to twitter and tweets aren’t fact checked. Some politicians have accidentally disclosed sensitive/private information on Twitter without their press secretaries in sight which has gotten them into trouble on a National level.

All and all, did I learn something new? –Yes! I learned that there are 123 Republican Congressman on Twitter and only 61 Democrats. But really, most importantly I learned that not all journalists think the same way about social media. Some think social media is at its “infant stages”, some think social media is becoming traditional media, and others are over social media all together.

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British Generally Pretty Accessible Election 2010 http://blogs.hillandknowlton.com/techandthedistrict/2010/05/07/british-generally-pretty-accessible-election-2010/ http://blogs.hillandknowlton.com/techandthedistrict/2010/05/07/british-generally-pretty-accessible-election-2010/#comments Fri, 07 May 2010 19:31:01 +0000 duncanburns http://blogs.hillandknowlton.com/techandthedistrict/?p=435

As I watch from afar the events in Britain, as our party leaders try and settle on a workable coalition, it’s been fascinating in the last month to see how much more accessible politics has become. Not a particularly bold observation (or new), but from thousands of miles away I’ve been able to vote, follow the developments of the campaign, watch the debates (thank you CSPAN 3), find out the fate of friends standing for election (Congratulations Jo Johnson MP!), enjoy the legendary swingometer and enjoy an election party that took place a pleasant 5 hours behind, so no need for a ridiculously late night.

The analysis and insights from news organizations, colleagues and others I trust has brought me into a race that in previous generations I might have had to wait a month or two to know who won. Now it’s just a day or two till the musical chairs is over.

One last thought for our US readers… UK elections last a month from start to finish. That’s it. If one adjusted that by population for the US, a crude adjustment for sure, imagine US elections that ran for “just” five months. Unrealistic, but perhaps something to ponder on a Friday.

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D.C. Gets Touchy Feely with New Technologies at CES on the Hill http://blogs.hillandknowlton.com/techandthedistrict/2010/04/21/dc-gets-touchy-feely-with-new-technologies-at-ces-on-the-hill/ http://blogs.hillandknowlton.com/techandthedistrict/2010/04/21/dc-gets-touchy-feely-with-new-technologies-at-ces-on-the-hill/#comments Wed, 21 Apr 2010 15:04:40 +0000 Vanessa Truskey http://blogs.hillandknowlton.com/techandthedistrict/?p=416 This could be how we watch TV in the future - cool glasses and all.

This could be how we watch TV in the future - cool glasses and all.

Last night, a piece of the largest consumer tech show – the International Consumer Electronics Show, or CES – came to Washington.  CES on the Hill, as last night’s event was dubbed, brought together companies including AT&T, Google, LG, Microsoft, Panasonic, Qualcomm, Samsung and others to showcase some of the technology debuted this year in Las Vegas.  With the emergence of these new products also come new policy issues (top of mind is national broadband, about which the FCC released a new plan last month).

The event was held at Eastern Market – a venue which I wasn’t originally sure was up for the job, but after seeing the layout, I think it worked nicely.  Got a chance to demo Sony’s new 3D TV, which was pretty cool, but I’m no early adopter.  I love gadgets as much as anyone, but after the bugs are worked out and the price comes down a bit, I may consider investing in one.  Also cool was a demo by Kodak of its new camera on which you can tag photos to be emailed to Facebook, TwitPic or Aunt Rita once the camera is connected to your computer.  Finally, I stopped by the Qualcomm table to see the mirasol display technology demo.  Even though Qualcomm is a client, and I’ve seen mirasol before, I can’t help but marvel at how cool it is.  Maybe I’m drinking the Kool-Aid, but thinking as an average consumer, I’d love a device with that type of full-color display.

The event wraps up tonight at the Digital Patriots Dinner where Internet icon Vint Cerf is being honored along with Rep. Mike Doyle and Rep. Fred Upton, for their collective impact on technology as we know it today.  I’m hoping the Consumer Electronics Association makes CES on the Hill an annual event, as it’s a rare opportunity to get up-close and personal with some awesome new technology, right in our own backyard.

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On the Agenda http://blogs.hillandknowlton.com/techandthedistrict/2010/04/13/on-the-agenda-16/ http://blogs.hillandknowlton.com/techandthedistrict/2010/04/13/on-the-agenda-16/#comments Tue, 13 Apr 2010 17:54:04 +0000 Lindsay Campbell http://blogs.hillandknowlton.com/techandthedistrict/?p=402 As promised, here are some up and coming events geared for all the DC tech lovers out there. Whether you’re interested in learning more about government relations or just to network, we have events here for you. Hope to see you there!

April 14thThe Washington, DC Blogger April Meetup

April 14th – Senate Committee on Commerce, Science & Transportation examines the national broadband plan

April 16thPFF Briefing: Super-Sizing the FTC & What It Means for the Internet, Media & Advertising

April 16th Be There 2B Squared- Official Foursquare Day Event

April 17thTech Options for Mobile BusinessWashington Post tech columnist and Tech in 5 guest, Rob Pegoraro, will talk about every traveler’s nightmare: leaving for a trip and forgetting all your gadget chargers.

April 21st – New Media Tech – April Social Mixer

April 21st2010 State of the Mobile Net Conference

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On the Agenda http://blogs.hillandknowlton.com/techandthedistrict/2010/03/29/on-the-agenda-15/ http://blogs.hillandknowlton.com/techandthedistrict/2010/03/29/on-the-agenda-15/#comments Mon, 29 Mar 2010 15:27:54 +0000 Lindsay Campbell http://blogs.hillandknowlton.com/techandthedistrict/?p=380 March came in like a lamb and with this rainy weather, it is certainly going out like a lion. But with April right around the corner and a fresh calendar month to fill up with events, we have a list of some of DC’s hottest tech events posted right here.

Check out these below to close out March with and to get you through the first two weeks of April. Stay tuned for more upcoming tech events in the DC area! See you there!

·         March 30thMobile Outlook 2010

·         March 30thNational Press Club – Blogging Basics

·         March 31stFuture of the Internet IV –Panelists include Alec Ross, Senior Advisor for Innovation to Secretary of State Hillary Clinton and Kim Hart, editor of Hillicon Valley and past “Tech in 5” guest.

·         March 31st#L2 Tweet Up 

·         April 2ndiPad Eve Happy Hour

·         April 14th – Senate Committee on Commerce, Science & Transportation examines the national broadband plan

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