Tech & The District » Consumer Electronics Association http://blogs.hillandknowlton.com/techandthedistrict Tech the way we see it: insights and musings on technology PR, policy and the District, from H&K’s D.C. Tech Team. Thu, 04 Aug 2011 15:06:44 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 D.C. Gets Touchy Feely with New Technologies at CES on the Hill http://blogs.hillandknowlton.com/techandthedistrict/2010/04/21/dc-gets-touchy-feely-with-new-technologies-at-ces-on-the-hill/ http://blogs.hillandknowlton.com/techandthedistrict/2010/04/21/dc-gets-touchy-feely-with-new-technologies-at-ces-on-the-hill/#comments Wed, 21 Apr 2010 15:04:40 +0000 Vanessa Truskey http://blogs.hillandknowlton.com/techandthedistrict/?p=416 This could be how we watch TV in the future - cool glasses and all.

This could be how we watch TV in the future - cool glasses and all.

Last night, a piece of the largest consumer tech show – the International Consumer Electronics Show, or CES – came to Washington.  CES on the Hill, as last night’s event was dubbed, brought together companies including AT&T, Google, LG, Microsoft, Panasonic, Qualcomm, Samsung and others to showcase some of the technology debuted this year in Las Vegas.  With the emergence of these new products also come new policy issues (top of mind is national broadband, about which the FCC released a new plan last month).

The event was held at Eastern Market – a venue which I wasn’t originally sure was up for the job, but after seeing the layout, I think it worked nicely.  Got a chance to demo Sony’s new 3D TV, which was pretty cool, but I’m no early adopter.  I love gadgets as much as anyone, but after the bugs are worked out and the price comes down a bit, I may consider investing in one.  Also cool was a demo by Kodak of its new camera on which you can tag photos to be emailed to Facebook, TwitPic or Aunt Rita once the camera is connected to your computer.  Finally, I stopped by the Qualcomm table to see the mirasol display technology demo.  Even though Qualcomm is a client, and I’ve seen mirasol before, I can’t help but marvel at how cool it is.  Maybe I’m drinking the Kool-Aid, but thinking as an average consumer, I’d love a device with that type of full-color display.

The event wraps up tonight at the Digital Patriots Dinner where Internet icon Vint Cerf is being honored along with Rep. Mike Doyle and Rep. Fred Upton, for their collective impact on technology as we know it today.  I’m hoping the Consumer Electronics Association makes CES on the Hill an annual event, as it’s a rare opportunity to get up-close and personal with some awesome new technology, right in our own backyard.

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CEA’s Washington Forum Informs, Entertains http://blogs.hillandknowlton.com/techandthedistrict/2009/04/24/ceas-washington-forum-informs-entertains/ http://blogs.hillandknowlton.com/techandthedistrict/2009/04/24/ceas-washington-forum-informs-entertains/#comments Fri, 24 Apr 2009 16:32:03 +0000 Vanessa Truskey http://blogs.hillandknowlton.com/techandthedistrict/?p=152 The Consumer Electronics Association’s annual Washington Forum continued today with a panel discussion on the DTV transition and with a spirited luncheon hosted by Paul Begala and Tucker Carlson – and I found myself right in the middle of all the action.

The DTV panel featured experts from all sides of the issue, including reps from the Federal Communications Commission, the National Telecommunications and Information Administration and a rep from CEA.  My colleague Chad blogged about the DTV transition back in February, and I heard many of the same themes at the panel today.  Consumer awareness of the impending transition is about 97% – but on transition day (now June 12) there will still be folks left with the blue screen.  Procrastination is widespread.  The message was loud and clear today though: this date won’t slip again, so prepare yourselves now! 

Before you complain about the extra work involved (honestly, wasn’t it time to get rid of those rabbit ears anyway?), think about the new benefits we’ll reap after the transition.  Sound and picture quality will be better with DTV.  We’ll have upgraded an important communications infrastructure in this country.  We may even be able to get mobile TV on our phones and GPS devices with the newly-vacated spectrum.  We need to look forward to these new benefits instead of focusing on the minor inconvenience felt by about 9% of the 114 million TV households in America.  If you still think it’s too tough, call the FCC and they will come to your house to help you install the box!

I’m sorry to say that the Begala/Carlson luncheon was too cool for me to even describe here, so unfortunately, you missed out.  However, if you ever meet Carlson, ask him about his plane that crashed in Pakistan.  If you ever meet Begala, ask him about his Hungarian grandmother’s visit to the Oval Office to meet President Clinton.  Neither story will disappoint.

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Are you saying Ni to internal communications? http://blogs.hillandknowlton.com/techandthedistrict/2009/04/22/are-you-saying-ni-to-internal-communications/ http://blogs.hillandknowlton.com/techandthedistrict/2009/04/22/are-you-saying-ni-to-internal-communications/#comments Wed, 22 Apr 2009 23:18:53 +0000 Chad Torbin http://blogs.hillandknowlton.com/techandthedistrict/?p=146 I was fortunate enough to sit in on a rather fine luncheon today at the J.W. Marriott and an even greater speech by President Obama’s campaign manager David Plouffe on “technology as the holy grail” at the Consumer Electronics Association (CEA)’s annual Washington Forum in DC today.Plouffe addressed many of the key 2008 election strategies and like Chris Anderson at his keynote address at this year’s FOSE conference hammered home the same uber-message; meet them [your audience] where they live. A fairly uncomplicated message, especially given the times, but yet so many things about the Obama campaign seemed so simple yet one would be hard pressed to duplicate them with such vigor in our own companies or lives.

And while we hear example after example about how the Obama campaign leveraged technology to reach millions of targeted individuals in thousands of different cities, fund raise and organize, what I hadn’t thought of is how the same technologies – text messaging, facebook, video, and email – were used to push internal communications as well. While technology is credited with helping drive votes, it was also leveraged as a platform to make sure thousands of staffers were on message 24/7. That’s no simple task for any campaign.

While we’ve all heard of what a success it was externally, as Plouffe pointed out today it was internally just as big a coup as anything else. 

 

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