Tech & The District » Education Tech the way we see it: insights and musings on technology PR, policy and the District, from H&K’s D.C. Tech Team. Thu, 04 Aug 2011 15:06:44 +0000 en hourly 1 Fighting the good fight in cyberspace Fri, 29 Oct 2010 16:42:52 +0000 Andrew Cuneo I attended a Deloitte sponsored panel session at the National Press Club last week on cyber security and workforce development – what I believe to be one of the more crucial issues we face online today. A rash of recent hacker activity has many companies actively addressing their security measures – from securing information on mobile devices to confidential enterprise data. Last week’s panel discussion acknowledged most companies and government agencies simply don’t have the resources or personnel to combat all cyber threats that exist and offered the audience ways both the government and enterprises can train and maintain a larger cyber workforce. And it appears that sentiment has reached the top.

The White House formed a subcommittee this week which will advise the Obama administration on regulatory and legislative issues for the Web. Specifically, the committee will review consumer Internet privacy and develop help implement those laws and regulations. These regulations will incorporate input from private companies too: the subcommittee will be working with online retailers specifically to ensure their business interests are met.

Both the panel and the committee acknowledge the severity of cybercrime, from terrorists carrying out widespread harm, to hackers looking for credit card numbers. As we inch closer to the holiday season, perhaps those with the most at stake are last minute holiday shoppers like me. Cyber Monday – the busiest online shopping day of the year – reminds us how much personal information we make available how easy it is to subsequently steal.  We live in an age where cyber crime has advanced beyond rogue teenage hackers in their parents’ garage, to intelligent cyber terrorists who could tap into our water supply, shut down our electricity grid and disrupt our transportation system as well.

Frightening? Absolutely. But not altogether unsolvable. Higher education institutions are offering cyber security training programs. Couple that with the commitment by the current administration to protect consumers on the Internet, and we’re gaining peace of mind. But more can be done. And my hope is that these institutions will continue to promote their programs and lure top minds into building a stronger cyber workforce today for a safer tomorrow.

Hill & Knowlton works with many divisions of Deloitte including its federal practice.

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Social Media Breakfast.. Nom Nom Mon, 12 Apr 2010 22:40:52 +0000 Lauren Wilson

This morning I attended the monthly breakfast series for Social Media Club DC at Bus Boys and Poets. On the panel was Jill Foster, founding editor of Women Grow Business and co-founder of DC Media Makers; Yong Lee, consultant for the Social Media Club Education Connection (SMEC) and Frank Gruber, co-founder of TECH cocktail and co-producer of Digital Capital Week. At this session we of course covered the basics: Twitter as a powerful medium to connect people and how to convince unlikely settings to adapt to social networks.

What I particularly found interesting and new was Yong Lee’s discussion on using social media in higher education as a form of learning. Social Media Club Education Connection is working with various institutions to create higher education curriculums based on the growing changes in this field. SMEC is a national initiative with the goal of uniting educators, students, and professionals to further the development of social media curriculum in schools and prepare students for the workforce. I learned that Edmodo is a new tool that serves as your “Twitter” for the classroom. It was interesting to hear where these social networks were actually trying to expand.

There are several companies that are working to bridge mobile technology and social networks for learning. Qualcomm, a leader in mobile technology, is one company that is working to position smartphones as a significant learning device for the classroom through its Wireless Reach program. Through Wireless Reach, Qualcomm launched Project K-Nect, a two-year pilot program that works to improve math skills among at-risk ninth-grade students in North Carolina using advanced wireless technology. Project K-nect resulted in the enhanced learning and comprehension of these students in the classroom. Maybe one day teachers will be convinced that many social media tools serve as resources and forms of learning rather than distractions.

I look forward to the next event!

Disclosure: Qualcomm is a Hill & Knowlton client.

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