Tech & The District » Hearings Tech the way we see it: insights and musings on technology PR, policy and the District, from H&K’s D.C. Tech Team. Thu, 04 Aug 2011 15:06:44 +0000 en hourly 1 On the Agenda Mon, 29 Mar 2010 15:27:54 +0000 Lindsay Campbell March came in like a lamb and with this rainy weather, it is certainly going out like a lion. But with April right around the corner and a fresh calendar month to fill up with events, we have a list of some of DC’s hottest tech events posted right here.

Check out these below to close out March with and to get you through the first two weeks of April. Stay tuned for more upcoming tech events in the DC area! See you there!

·         March 30thMobile Outlook 2010

·         March 30thNational Press Club – Blogging Basics

·         March 31stFuture of the Internet IV –Panelists include Alec Ross, Senior Advisor for Innovation to Secretary of State Hillary Clinton and Kim Hart, editor of Hillicon Valley and past “Tech in 5” guest.

·         March 31st#L2 Tweet Up 

·         April 2ndiPad Eve Happy Hour

·         April 14th – Senate Committee on Commerce, Science & Transportation examines the national broadband plan

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Consumer Privacy under the Microscope Fri, 20 Nov 2009 19:15:56 +0000 Vanessa Truskey Buffalo Sabres' Goalie Ryan Miller.  Bet he doesn't let much personal information get by him.

Buffalo Sabres goalie Ryan Miller. Bet he doesn't let much sensitive personal information get by him.

Last week, a catalog of NHL gear arrived in my mailbox.  On the cover was a photo of a Buffalo Sabres jersey, customized with my last name, “Truskey,” embroidered on the back.  That’s interesting, I thought.  I’d never purchased anything from this catalog before.  How did they know I’m a Sabres fan?  The same thing happened at my local grocery store, when coupons showed up on the back of the receipt for items that I buy frequently.  That’s when I started to feel like someone was watching me…and it wasn’t the Geico stack of money.

More now than ever, much of our personal data is up for grabs by marketers willing to pay for it.  We have membership cards for grocery stores, convenience stores and department stores that track our purchases.  We have smart cards and EZ-Pass devices that record which subway turnstile we go through and when, and which exit we take on the Interstate.  Marketers are good at creating profiles of who we are – whether we like it or not.

A House hearing was held yesterday to explore this very topic.  It was a fascinating discussion. While companies like Wal-Mart (who was represented on the panel) take steps to ensure customers understand which privacy regulations are in place, other companies aren’t so straightforward.  A small business representative was also on the panel, and asked that any legislation enacted not be the same for all businesses; Wal-Mart doesn’t have to work to attract customers, but small business do, she argued, and they find this type of data collected on consumers to be very helpful in generating new customers.  And from a consumer perspective – some like targeted advertisements, some don’t.  The trick will be to find a solution that doesn’t restrict business growth, but protects consumers while not cutting off services they appreciate.

The conversation will continue in December when the Federal Trade Commission will hold a roundtable to discuss data-collection practices with representatives of the ad, media and technology industries and consumer groups.  As for me … I’m still deciding which number to get on the back of my jersey.

[The Chief Privacy Officer of Kantar Group, a WPP company and sister company of Hill & Knowlton, testified at the Hearing.]

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On the Agenda Mon, 06 Jul 2009 19:28:16 +0000 Lindsay Campbell Now that every sparkler in D.C. has sizzled into ashes, we know that the 4th of July is officially done and over with. On the upside to the holiday weekend being behind us, July is in full swing and our Blackberry calendars have been instantly flooded with happy hours and Hill hearings. Here are some up-and-coming events for the next two weeks happening in the DC area.

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