Tech & The District » ICANN http://blogs.hillandknowlton.com/techandthedistrict Tech the way we see it: insights and musings on technology PR, policy and the District, from H&K’s D.C. Tech Team. Thu, 04 Aug 2011 15:06:44 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Addressing the Internet Boom http://blogs.hillandknowlton.com/techandthedistrict/2009/06/24/addressing-the-internet-boom/ http://blogs.hillandknowlton.com/techandthedistrict/2009/06/24/addressing-the-internet-boom/#comments Wed, 24 Jun 2009 20:00:06 +0000 Sharla Lane http://blogs.hillandknowlton.com/techandthedistrict/?p=208 At a recent Tech America event, Vint Cerf, vice president and chief Internet evangelist for Google, made a technical, yet engaging speech addressing the future of the Internet and its current downfalls. While there were some of the typical DC networkers that were more interested in the drinks than the wisdom of the “father of the Internet,” Vint worked the crowd with stride and touched on everything from authentication and security issues, to IPv6 (the next generation of the Internet), and broadband connectivity. You can listen to the 12 minute speech here.

 

In addition to Google, ICANN, the Internet Corporation for Assigned Names and Numbers, has been working collaboratively with Internet gurus around the world to optimize the domain naming system. Currently discussing this very issue in Sydney, ICANN would like to open the Internet to include non-Roman language domain names as well as more country codes and an unlimited number of other possibilities.

My interpretation of the “Internet boom.” From hardline to wireless to cloud computing.

There are many business visionaries that have jumped on board with this idea and see the potential in a new naming system. Wolfgang Puck wants dotFood, Al Gore- dotEco, Rome- dotRoma and the list goes on. Some large brand owners argue that problems with cybersquatters and brand protection would be too costly. The National Journal has a good story about that here.

 

Henry Ford is often quoted as saying, “If I had asked my customers what they wanted, they would have said faster horses.”

 

I’m not saying we have all the answers to which direction the Internet should go, but I do know I would like to be able to wirelessly connect anywhere in the world to the certified, virus-free Web site I was looking for every time. I also know that I much prefer a Porsche to a horse… Come on Vint… Where’s my Internet Porsche?

DISCLAIMER: ICANN is a client of Hill & Knowlton

 

 

 

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