Tech & The District » Information Security Tech the way we see it: insights and musings on technology PR, policy and the District, from H&K’s D.C. Tech Team. Thu, 04 Aug 2011 15:06:44 +0000 en hourly 1 Addressing the Internet Boom Wed, 24 Jun 2009 20:00:06 +0000 Sharla Lane At a recent Tech America event, Vint Cerf, vice president and chief Internet evangelist for Google, made a technical, yet engaging speech addressing the future of the Internet and its current downfalls. While there were some of the typical DC networkers that were more interested in the drinks than the wisdom of the “father of the Internet,” Vint worked the crowd with stride and touched on everything from authentication and security issues, to IPv6 (the next generation of the Internet), and broadband connectivity. You can listen to the 12 minute speech here.


In addition to Google, ICANN, the Internet Corporation for Assigned Names and Numbers, has been working collaboratively with Internet gurus around the world to optimize the domain naming system. Currently discussing this very issue in Sydney, ICANN would like to open the Internet to include non-Roman language domain names as well as more country codes and an unlimited number of other possibilities.

My interpretation of the “Internet boom.” From hardline to wireless to cloud computing.

There are many business visionaries that have jumped on board with this idea and see the potential in a new naming system. Wolfgang Puck wants dotFood, Al Gore- dotEco, Rome- dotRoma and the list goes on. Some large brand owners argue that problems with cybersquatters and brand protection would be too costly. The National Journal has a good story about that here.


Henry Ford is often quoted as saying, “If I had asked my customers what they wanted, they would have said faster horses.”


I’m not saying we have all the answers to which direction the Internet should go, but I do know I would like to be able to wirelessly connect anywhere in the world to the certified, virus-free Web site I was looking for every time. I also know that I much prefer a Porsche to a horse… Come on Vint… Where’s my Internet Porsche?

DISCLAIMER: ICANN is a client of Hill & Knowlton




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On the Agenda Mon, 08 Jun 2009 14:18:11 +0000 Sharla Lane

Away with the rain already. You know what is more of a traffic nuisance than a large group of sight-seeing tourists? A large group of sight-seeing tourists armed with umbrellas! Despite the dark clouds, June is full events that are sure to turn on the light bulb in your head. Along with digital tips and government IT, the H&K tech team is throwing a summer rooftop party of its own, with Spanish cuisine, drinks and lots of fascinating people. Hope to see you there!

·         June 9, 2009- Commercial Cloud Computing June Meetup

·         June 10, 2009- Annual Technology for Government Reception by TechAmerica

·         June 12, 2009- Broadband Competition: Is the Glass Half Empty or Half Full?

·         June 16, 2009- DC Area Online News Association Meetup Group

·         June 17, 2009- Hill & Knowlton’s Tech Team rooftop party- please email  to request an invitation

·         June 28 – July 1, 2009- Gartner IT Security Summit

·         June 29, 2009- PR News Webinar: Mastering Employee Communications During an Economic Downturn or Crisis


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On the Agenda Wed, 15 Apr 2009 20:27:17 +0000 Sharla Lane

Earth Day is April 22!

Earth Day is April 22!

The cherry blossoms came out, as did the tourists, and the…pillows? Somehow I missed International Pillow Fight Day, but have no fear, you can watch a brief recap here. With all the havoc and traffic downtown, Congress coincidentally took their spring break, leaving the upcoming events a little light on policy until their return on Monday. For now, enjoy a free concert on the Mall for Earth Day, some discussions on innovation in tech and of course, the next Twin Tech meet and greet, which makes for a great happy hour.


·         Ongoing- Medical Diagnostic and Treatment Technology exhibit

·         April 19, 2009- Green apple music festival on the Mall with moe., Los Lobos, DJ Spooky, and more

·         April 21, 2009- Connecting the Clouds Tour 2009- Gain an inside track to the latest Cloud Computing/SaaS solutions

·         April 22, 2009- BIO IT Coalition 8th annual Conference- Will Biotechnology/IT Save the World? The Revolutionary P4 Medicine Approach

·         April 23, 2009- PRSA Maryland Chapter Social Media Series Part I: Twitter and PR

·         April 28, 2009- MIT Enterprise Forum: Identity Management

·         May17-19, 2009- 2009 Government Leadership Summit

·         May 28, 2009- Twin Tech IV- Social meet and greet for the DC tech community

·         May 28-30, 2009- AMA’s Marketing & Public Policy Conference

·         June 3, 2009- Navigating the New Economics of IT hosted by InfoWorld

·         June 17-20, 2009- The 2nd annual .TV Expo- A four day celebration that will educate, entertain, and immerse you in the .TV community

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Conficker What? Mon, 30 Mar 2009 21:50:35 +0000 Vanessa Truskey Since we have clients who work in the realm of information security, it’s my job to be aware of (at least marginally) some of the latest threats, viruses and worms intimidating the average Internet user.  What strikes me as funny, though, is when these threats go mainstream. 

If you watched the “60 Minutes” piece last night on the Conficker worm, the latest of many threats to Internet safety, you may not be surprised to know that Conficker has become a household name almost overnight (even DC 101’s Elliott in the Morning took a break from its raunchy/hilarious shock-jock morning talk to discuss it, albeit half mockingly).  But honestly – it’s enough to make you want to unplug your computer from that data port and revert back to a typewriter for word processing.  But how scared should we be?  And how newsworthy really is this?

The “60 Minutes” segment starts out ominously: “The Internet is infected.”  Who doesn’t know that already?  This doesn’t mean you are infected (if you have a Mac, you’re definitely not infected).  If you have any tech savvy at all, you’re aware of the ways to keep yourself and your computer safe on the Internet.  If you don’t, Computerworld can help.  Scare tactics, though, aren’t helpful, unless of course you’re a Nielsen guy.  But I don’t get the impression that Lesley Stahl spends much time on Facebook or YouTube.

Then I realized who the target audience for “60 Minutes” is: my parents and grandparents. I suppose if several million baby boomers and other relative newbies to the Internet went online and patched their browsers or upgraded their anti-virus software, then we all owe Stahl a debt of gratitude.  My humble take on this: it’s an attempt to use April 1, the day the worm will allegedly unleash its fury (Capitals fans, get the reference?) as a newshook to scare the bejebus out of the average consumer. 

What should you really be scared about on April 1?  The bad April Fool’s Day joke some corny dude in your office is inevitably planning as we speak…

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