Tech & The District » Media http://blogs.hillandknowlton.com/techandthedistrict Tech the way we see it: insights and musings on technology PR, policy and the District, from H&K’s D.C. Tech Team. Thu, 04 Aug 2011 15:06:44 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Bloomberg BusinessWeek’s Redesign http://blogs.hillandknowlton.com/techandthedistrict/2010/04/23/bloomberg-businessweeks-redesign/ http://blogs.hillandknowlton.com/techandthedistrict/2010/04/23/bloomberg-businessweeks-redesign/#comments Fri, 23 Apr 2010 21:44:03 +0000 Saskia Stegeman http://blogs.hillandknowlton.com/techandthedistrict/?p=422 Bloomberg BusinessWeek was handing out free copies of this week’s edition of the magazine outside Washington’s Metro Center train station today,  no doubt to draw attention to its new look: today is the debut of the magazine’s redesign since its purchase by Bloomberg in December.  Since it’s a key publication for many of our clients, we thought we’d give it a quick review on Tech & The District. 

 

Some of the more noticeable changes:  Bloomberg’s influence is certainly more marked, featuring more prominently in the publication’s title which is now in Bloomberg font as well as in the content.  The magazine is thicker and articles are shorter and more compact but cover a wider variety of topics.   This week’s edition featured an impressive range of articles and commentary by prominent columnists and financial journalists such as Michael Lewis and Jonathan Weil.  It also featured more light-hearted fare including advice on the right sneaker to wear to the office and tips on alternative ways to get a caffeine rush if that cup of Joe isn’t doing its thing.  The content is accessible to general audiences but carries enough weight to appeal to those looking for more in-depth analysis.  A nice touch is that the print edition carries an index page in addition to the contents page, making articles of interest easier to find. 

 

Importantly from a Tech perspective, it looks like there will be more room for coverage as Technology is one of the five weekly sections alongside Global Economics, Companies and Industries, Politics & Policy, and Markets & Finance. 

 

In short, if the magazine continues on this trend I think it has the potential to turn the tide of falling circulation/readership and maybe even become the American version of the Economist that Michael Bloomberg has envisioned.  The verdict is out, and the magazine still appears to have some internal challenges to overcome according to some of its competitors like Fortune and the  Wall Street Journal.  It’s interesting to read what they have written about the redesign.

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Tech in 5 with Kevin Maney http://blogs.hillandknowlton.com/techandthedistrict/2009/08/19/tech-in-5-with-kevin-maney/ http://blogs.hillandknowlton.com/techandthedistrict/2009/08/19/tech-in-5-with-kevin-maney/#comments Wed, 19 Aug 2009 14:58:03 +0000 Sharla Lane http://blogs.hillandknowlton.com/techandthedistrict/?p=269 Technology and music enthusiasts alike will revel in this edition of Tech in 5 as we sit down with longtime technology writer Kevin Maney to discuss his views on media, his upcoming book and his can’t miss insights into the local music scene. If you’re unfamiliar with Kevin’s work, be sure to check out last month’s Fortune cover story for an inside look into one of the Valley’s most charismatic figures and savvy tech investors, Marc Andreessen. Otherwise sit back and enjoy as we venture into Virginia to highlight yet another local tech journalist. 

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Twitter and Social Media Leading Next Wave of News http://blogs.hillandknowlton.com/techandthedistrict/2009/03/13/twitter-and-social-media-leading-next-wave-of-news/ http://blogs.hillandknowlton.com/techandthedistrict/2009/03/13/twitter-and-social-media-leading-next-wave-of-news/#comments Fri, 13 Mar 2009 14:19:57 +0000 Sharla Lane http://blogs.hillandknowlton.com/techandthedistrict/?p=127 Twitter makes me feel like a kid again, and that being said, I feel it is only fair to analyze its importance to the business world through kid-like analogies. Remember when you would ask your friend if they knew what some word meant and the response would be, “Yeah, I do, but I just want to see what you think it means,” because they really have no idea? That is what I think of people who say they know what Twitter is without actually having used it.

 

Sure, go look it up on Wikipedia, but that is only the first step. Reading updates, hypothesizing what it is you really want to say with those 140 characters and figuring out how you make a tiny URL is just the start. I have yet to use the apps, but maybe my colleague, Chad, will have more to say about that.

 

Fail Whale- The image (above) pops up when the Twitter server is busy and has turned into quite the techy fashion icon.

Fail Whale- The image (above) pops up when the Twitter server is busy and has turned into quite the techy fashion icon.

 

 

 

Reporters are definitely using Twitter and character count limits make it easy to see what they really think is important. As an unedited filter, with ways to reach reporters before they have to run their stories by an editor, it can be a great relationship builder.

 

A simple search of a company name or product can also be beneficial. News leaks and breaking news can reach Twitter before a Google alert gets close to hitting your inbox. This effect was documented after the plane crash in the Hudson River, when pictures and news of the crash showed up on Twitter immediately. While a press conference or event is occurring, or even just on a random day, a quick search can provide live feedback and valuable insight on what concerns need to be addressed by the company, not to mention a quick look at who is interested in the topic.

 

Twitter is just one element of a social media platform, but it is also a shining example of how viral/grassroots communication is becoming more powerful than ever. With increasingly struggling print publications and a growing Internet audience base, understanding tools such as Twitter and continuously using them to present innovative opportunities to spark business growth, will differentiate brands from their competitors… like having an older sibling tell you what words mean before all your friends figure it out.

 

Note: Author currently has 16 followers on Twitter and is by no means a Twitter expert (yet).

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