Tech & The District » Mobile applications http://blogs.hillandknowlton.com/techandthedistrict Tech the way we see it: insights and musings on technology PR, policy and the District, from H&K’s D.C. Tech Team. Thu, 04 Aug 2011 15:06:44 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Mobile Apps Continue to Advance Downfield – But Where is the Endzone? http://blogs.hillandknowlton.com/techandthedistrict/2010/10/18/mobile-apps-continue-to-advance-downfield-%e2%80%93-but-where-is-the-endzone/ http://blogs.hillandknowlton.com/techandthedistrict/2010/10/18/mobile-apps-continue-to-advance-downfield-%e2%80%93-but-where-is-the-endzone/#comments Mon, 18 Oct 2010 22:00:09 +0000 Andrew Cuneo http://blogs.hillandknowlton.com/techandthedistrict/?p=612 I remember my sophomore year of college, I purchased my first cell phone – a real clunker. It didn’t have applications, internet capability or even text messaging. Heck, it could barely handle voice calls! I wasn’t unique in that regard however. Many of my friends had similar devices which, as told to me later by my salesman, were stand-ins provided to customers while their “real phones” were being repaired.

To quote the great Bob Dylan: “The times, they are a-changin’.” The mobile landscape is much different now than it was that day 11 years ago. The latest change comes courtesy  of CBSsports.com, which Tuesday announced the launch of 190 free mobile applications for 95 NCAA colleges and universities on Android and Blackberry smartphones. These applications will provide college sports fans (myself included), who own a Blackberry or iPhone, the ability to follow their teams from their mobile device.  That means accessing video content, live scores and stats and breaking sports news. I wonder if my old clunker could do this?

It’s a terrific feature – one I will certainly sign up for as a Blackberry owner myself. But what really strikes me is how the mobile landscape really has been altered. In the late 90’s, it was the Palm Pilot, marketed towards corporate executives, that drove us into a spot where we are now.  Blackberries were also marketed toward that demographic – high level executives who needed a device to give them flexibility to be mobile and stay connected.

Today, from high school students to 50-somethings, smartphones are changing the way we all communicate. A neighbor of mine just bought his middle school-age son an iPhone. My 68 year-old aunt owns one too. You’d be hard pressed to find anyone who either doesn’t have one, or doesn’t know someone with a smartphone.

Eleven years ago, when I stepped out of the retail store, I never thought any of this would be possible. I never believed reading the morning sports page could be as easy as typing eight characters (e-s-p-n-.-c-o-m).  I imagine I’ll be having the same conversation with myself 11 years from now.  What do you think will happen in the mobile industry over the next decade? Take time to ponder that question while I check today’s scores.

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