Tech & The District » New Media Tech the way we see it: insights and musings on technology PR, policy and the District, from H&K’s D.C. Tech Team. Thu, 04 Aug 2011 15:06:44 +0000 en hourly 1 Bloomberg BusinessWeek’s Redesign Fri, 23 Apr 2010 21:44:03 +0000 Saskia Stegeman Bloomberg BusinessWeek was handing out free copies of this week’s edition of the magazine outside Washington’s Metro Center train station today,  no doubt to draw attention to its new look: today is the debut of the magazine’s redesign since its purchase by Bloomberg in December.  Since it’s a key publication for many of our clients, we thought we’d give it a quick review on Tech & The District. 


Some of the more noticeable changes:  Bloomberg’s influence is certainly more marked, featuring more prominently in the publication’s title which is now in Bloomberg font as well as in the content.  The magazine is thicker and articles are shorter and more compact but cover a wider variety of topics.   This week’s edition featured an impressive range of articles and commentary by prominent columnists and financial journalists such as Michael Lewis and Jonathan Weil.  It also featured more light-hearted fare including advice on the right sneaker to wear to the office and tips on alternative ways to get a caffeine rush if that cup of Joe isn’t doing its thing.  The content is accessible to general audiences but carries enough weight to appeal to those looking for more in-depth analysis.  A nice touch is that the print edition carries an index page in addition to the contents page, making articles of interest easier to find. 


Importantly from a Tech perspective, it looks like there will be more room for coverage as Technology is one of the five weekly sections alongside Global Economics, Companies and Industries, Politics & Policy, and Markets & Finance. 


In short, if the magazine continues on this trend I think it has the potential to turn the tide of falling circulation/readership and maybe even become the American version of the Economist that Michael Bloomberg has envisioned.  The verdict is out, and the magazine still appears to have some internal challenges to overcome according to some of its competitors like Fortune and the  Wall Street Journal.  It’s interesting to read what they have written about the redesign.

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On the Agenda Tue, 13 Apr 2010 17:54:04 +0000 Lindsay Campbell As promised, here are some up and coming events geared for all the DC tech lovers out there. Whether you’re interested in learning more about government relations or just to network, we have events here for you. Hope to see you there!

April 14thThe Washington, DC Blogger April Meetup

April 14th – Senate Committee on Commerce, Science & Transportation examines the national broadband plan

April 16thPFF Briefing: Super-Sizing the FTC & What It Means for the Internet, Media & Advertising

April 16th Be There 2B Squared- Official Foursquare Day Event

April 17thTech Options for Mobile BusinessWashington Post tech columnist and Tech in 5 guest, Rob Pegoraro, will talk about every traveler’s nightmare: leaving for a trip and forgetting all your gadget chargers.

April 21st – New Media Tech – April Social Mixer

April 21st2010 State of the Mobile Net Conference

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On the Agenda Tue, 29 Sep 2009 20:59:22 +0000 Lindsay Campbell September 29, 2009 – PRSA Webinar – Digital Marketing: The Shift of Advertising and the Creative Renaissance

September 29, 2009 – Health 2.0 – Discussing the use of Web 2.0 at the FDA and in local Healthcare

September 29, 2009 – GrowSmartBiz Conference with Wired’s Chris Anderson

September 30, 2009 – DC Media Makers Meetup

September 30, 2009 – Climate Legislation in the U.S. Senate: Will there Be a Bill this Year?  What Will it Look Like?

October 1, 2009 – ZapForum DC: SOA & EA Networking Event

October 8, 2009 – Energy and Natural Resources Hearing

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On the Agenda Mon, 06 Jul 2009 19:28:16 +0000 Lindsay Campbell Now that every sparkler in D.C. has sizzled into ashes, we know that the 4th of July is officially done and over with. On the upside to the holiday weekend being behind us, July is in full swing and our Blackberry calendars have been instantly flooded with happy hours and Hill hearings. Here are some up-and-coming events for the next two weeks happening in the DC area.

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