Tech & The District » PR Tactics Tech the way we see it: insights and musings on technology PR, policy and the District, from H&K’s D.C. Tech Team. Thu, 04 Aug 2011 15:06:44 +0000 en hourly 1 Is social media just old wine in a new bottle? Wed, 14 Apr 2010 17:09:36 +0000 Lindsay Campbell Yesterday I attended a PRSA event called, “Finding the Intersection of PR and Advocacy to Reach Policymakers and Win on Issues,” where panelist Tom McMahon of Qwest Communications brought up an interesting point that today’s social media directly correlates with traditional PR tactics that have been around for years and that perhaps people are over thinking it all.

 We have been using these same strategies for a long time; social media is just a new outlet for our points of view. Check out a slide from Tom’s  presentation to see how we are still using traditional PR tactics and how they directly correlate with new social media tools.









So perhaps McMahon is right and that people are thinking too much about how to reinvent the wheel with social media. Rather than using Facebook, Twitter, LinkedIn and Friendfeed to develop messages, we should be using these sites to propel our messages.  A talking point of just 140 characters, if compelling enough, can get a retweet from well known journalists from the most top tier publications. And a retweet these days, well that’s just an endorsement… 

What do you think? Is social media just old wine in new bottle, or is it much more than that?

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