Tech & The District » Qualcomm http://blogs.hillandknowlton.com/techandthedistrict Tech the way we see it: insights and musings on technology PR, policy and the District, from H&K’s D.C. Tech Team. Thu, 04 Aug 2011 15:06:44 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 D.C. Gets Touchy Feely with New Technologies at CES on the Hill http://blogs.hillandknowlton.com/techandthedistrict/2010/04/21/dc-gets-touchy-feely-with-new-technologies-at-ces-on-the-hill/ http://blogs.hillandknowlton.com/techandthedistrict/2010/04/21/dc-gets-touchy-feely-with-new-technologies-at-ces-on-the-hill/#comments Wed, 21 Apr 2010 15:04:40 +0000 Vanessa Truskey http://blogs.hillandknowlton.com/techandthedistrict/?p=416 This could be how we watch TV in the future - cool glasses and all.

This could be how we watch TV in the future - cool glasses and all.

Last night, a piece of the largest consumer tech show – the International Consumer Electronics Show, or CES – came to Washington.  CES on the Hill, as last night’s event was dubbed, brought together companies including AT&T, Google, LG, Microsoft, Panasonic, Qualcomm, Samsung and others to showcase some of the technology debuted this year in Las Vegas.  With the emergence of these new products also come new policy issues (top of mind is national broadband, about which the FCC released a new plan last month).

The event was held at Eastern Market – a venue which I wasn’t originally sure was up for the job, but after seeing the layout, I think it worked nicely.  Got a chance to demo Sony’s new 3D TV, which was pretty cool, but I’m no early adopter.  I love gadgets as much as anyone, but after the bugs are worked out and the price comes down a bit, I may consider investing in one.  Also cool was a demo by Kodak of its new camera on which you can tag photos to be emailed to Facebook, TwitPic or Aunt Rita once the camera is connected to your computer.  Finally, I stopped by the Qualcomm table to see the mirasol display technology demo.  Even though Qualcomm is a client, and I’ve seen mirasol before, I can’t help but marvel at how cool it is.  Maybe I’m drinking the Kool-Aid, but thinking as an average consumer, I’d love a device with that type of full-color display.

The event wraps up tonight at the Digital Patriots Dinner where Internet icon Vint Cerf is being honored along with Rep. Mike Doyle and Rep. Fred Upton, for their collective impact on technology as we know it today.  I’m hoping the Consumer Electronics Association makes CES on the Hill an annual event, as it’s a rare opportunity to get up-close and personal with some awesome new technology, right in our own backyard.

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Social Media Breakfast.. Nom Nom http://blogs.hillandknowlton.com/techandthedistrict/2010/04/12/social-media-breakfast-nom-nom/ http://blogs.hillandknowlton.com/techandthedistrict/2010/04/12/social-media-breakfast-nom-nom/#comments Mon, 12 Apr 2010 22:40:52 +0000 Lauren Wilson http://blogs.hillandknowlton.com/techandthedistrict/?p=399

This morning I attended the monthly breakfast series for Social Media Club DC at Bus Boys and Poets. On the panel was Jill Foster, founding editor of Women Grow Business and co-founder of DC Media Makers; Yong Lee, consultant for the Social Media Club Education Connection (SMEC) and Frank Gruber, co-founder of TECH cocktail and co-producer of Digital Capital Week. At this session we of course covered the basics: Twitter as a powerful medium to connect people and how to convince unlikely settings to adapt to social networks.

What I particularly found interesting and new was Yong Lee’s discussion on using social media in higher education as a form of learning. Social Media Club Education Connection is working with various institutions to create higher education curriculums based on the growing changes in this field. SMEC is a national initiative with the goal of uniting educators, students, and professionals to further the development of social media curriculum in schools and prepare students for the workforce. I learned that Edmodo is a new tool that serves as your “Twitter” for the classroom. It was interesting to hear where these social networks were actually trying to expand.

There are several companies that are working to bridge mobile technology and social networks for learning. Qualcomm, a leader in mobile technology, is one company that is working to position smartphones as a significant learning device for the classroom through its Wireless Reach program. Through Wireless Reach, Qualcomm launched Project K-Nect, a two-year pilot program that works to improve math skills among at-risk ninth-grade students in North Carolina using advanced wireless technology. Project K-nect resulted in the enhanced learning and comprehension of these students in the classroom. Maybe one day teachers will be convinced that many social media tools serve as resources and forms of learning rather than distractions.

I look forward to the next event!

Disclosure: Qualcomm is a Hill & Knowlton client.

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CES Grows Vertical Branches http://blogs.hillandknowlton.com/techandthedistrict/2010/01/08/ces-grows-vertical-branches/ http://blogs.hillandknowlton.com/techandthedistrict/2010/01/08/ces-grows-vertical-branches/#comments Fri, 08 Jan 2010 22:36:32 +0000 Sharla Lane http://blogs.hillandknowlton.com/techandthedistrict/?p=355 The show may be titled Consumer Electronics Show, but this year has brought new light to just how far the consumer electronics industry is reaching.

Everyone from Ford to the U.S. Government, to sports commentator James Brown is in attendance with unveilings ranging from new 3-D TVs to mobile sonograms. Here are some of my favorite attendees and announcements, with perhaps some bias towards Qualcomm since we work with the company:

-Since the Recovery Act made the U.S. Government the biggest spender last year, it was only appropriate for CTO Aneesh Chopra to make a celebrity appearance at the show to discuss spectrum and the future of wireless broadband.

-Qualcomm CEO Paul Jacobs was joined by several guests during his keynote today to talk about the future of FLO TV on iPhones, the future of health care on mobile devices and much more.

-Having just seen Avatar 3-D and looking forward to Shrek 3-D, I was excited to see a lot of movement on 3-D TVs at the show. Hopefully the price point will go down as quickly as flat screens did.

-Although I’m not completely sold on having Twitter in my car, I would love to have Pandora, which Ford says is in the works, along with other in-car apps.

-Of course there was the typical news on new devices… this year’s big question will be if Google’s NexusOne can challenge the iPhone, and perhaps if developers will ever run out of new apps.

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