Tech & The District » Rob Pegoraro http://blogs.hillandknowlton.com/techandthedistrict Tech the way we see it: insights and musings on technology PR, policy and the District, from H&K’s D.C. Tech Team. Thu, 04 Aug 2011 15:06:44 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Tech in 5: Washington Post’s Rob Pegoraro http://blogs.hillandknowlton.com/techandthedistrict/2009/10/02/tech-in-5-washington-posts-rob-pegoraro/ http://blogs.hillandknowlton.com/techandthedistrict/2009/10/02/tech-in-5-washington-posts-rob-pegoraro/#comments Fri, 02 Oct 2009 19:48:58 +0000 Vanessa Truskey http://blogs.hillandknowlton.com/techandthedistrict/?p=299 Are you trying to decide between an iPhone and a BlackBerry?  Is your TV not working after the digital transition this past June?  Have no idea what I’m even talking about?  Your first stop should be the Washington Post’s Rob Pegoraro and his column, Faster Forward.   In this installment of Tech in 5, we spend some time with Rob, one of the most widely-sought out columnists on consumer tech and gadget issues, to find out which reader questions irk him the most, which gadget he can’t live without, and (perhaps most importantly), his feelings on our very own (love ‘em or leave ‘em) Washington Nationals.

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Antitrust in a Web 2.0 World http://blogs.hillandknowlton.com/techandthedistrict/2009/07/30/antitrust-in-a-web-20-world/ http://blogs.hillandknowlton.com/techandthedistrict/2009/07/30/antitrust-in-a-web-20-world/#comments Thu, 30 Jul 2009 20:17:01 +0000 Vanessa Truskey http://blogs.hillandknowlton.com/techandthedistrict/?p=254 Here is a follow up post on antitrust from our guest blogger Mitchell Derman, vice president in H&K’s Corporate Practice.  If you need a refresher, you can read Mitch’s original blog post by clicking here.

-Vanessa

Antitrust in a Web 2.0 World

This past June, I posted a blog entry about antitrust and its relationship with the technology sector.  I had raised the question about whether or not the current antitrust laws could meet the dynamic challenges of a Web 2.0 world.  Well, the legal and policy pundits now have their first real opportunity with Microsoft’s and Yahoo’s announcement yesterday about a shared search deal.

Needless to say, but a truly interesting development with Yahoo fending off Microsoft’s acquisition attempts last year.  Now, Yahoo – an Internet pioneer – essentially is getting out of the search business and focusing more on content – a risky, yet bold move.  And, Microsoft, after years of attempts to counter Google’s market leadership in search appears to have a winner with Bing.

From an antitrust perspective, the central issue is: Can two companies partner to create more competition in search advertising.  Google really needs to be careful in how it positions itself; how it shapes a pro-competitive message when it is the dominant player in search advertising is indeed a challenge.  Only time will tell.

For more insights on the Yahoo/Microsoft deal, read Rob Pegoraro’s piece in today’s Washington Post.

Note: H&K does work for Yahoo! and Microsoft in various locations around the world.

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