Tech & The District » Shana Glickfield http://blogs.hillandknowlton.com/techandthedistrict Tech the way we see it: insights and musings on technology PR, policy and the District, from H&K’s D.C. Tech Team. Thu, 04 Aug 2011 15:06:44 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Get Geeky! http://blogs.hillandknowlton.com/techandthedistrict/2011/02/24/get-geeky/ http://blogs.hillandknowlton.com/techandthedistrict/2011/02/24/get-geeky/#comments Thu, 24 Feb 2011 21:33:26 +0000 Lauren Wilson http://blogs.hillandknowlton.com/techandthedistrict/?p=820 Last night I attended Social Media Club DC’s social networking event called “Get Geeky” at Porter Novelli’s offices.  On the panel were two past “Tech in 5” guests, Frank Gruber (Tech Cocktail) and Shana Glickfield (Partner at Beekeeper Group).  Shonali Burke, well known social media enthusiast, accompanied the panel and Alexander Howard (Govt 2.0 Correspondent for O’Reilly Media) served as the moderator. The discussion focused on how we can use our social networking tools for better networking.

Key Takeaways:

  • Humanize who you are through your tweets and blogs.
  • Use your image to build your personal brand.  The same profile photo should be used on all of your social networks.
  • Keep your online behavior online.
  • Distribute substantive content  on your social networks to gain credibility.

One of the things that I learned is that not everyone  wants to be a part of all your social networks, nor should they!  For example, if you’re connected with someone on Twitter, that person may not want to connect with you on Facebook.  If you have a business contact on LinkedIn, you may not want to expose that person to your more social  online personalities on Twitter and Facebook. These are key things that digital strategists should keep in mind when branding yourself online.

Did you have a chance to attend  last night’s event? If so, feel free to voice what you  learned in the comments section below!

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