Tech & The District » social networking Tech the way we see it: insights and musings on technology PR, policy and the District, from H&K’s D.C. Tech Team. Thu, 04 Aug 2011 15:06:44 +0000 en hourly 1 Get Geeky! Thu, 24 Feb 2011 21:33:26 +0000 Lauren Wilson Last night I attended Social Media Club DC’s social networking event called “Get Geeky” at Porter Novelli’s offices.  On the panel were two past “Tech in 5” guests, Frank Gruber (Tech Cocktail) and Shana Glickfield (Partner at Beekeeper Group).  Shonali Burke, well known social media enthusiast, accompanied the panel and Alexander Howard (Govt 2.0 Correspondent for O’Reilly Media) served as the moderator. The discussion focused on how we can use our social networking tools for better networking.

Key Takeaways:

  • Humanize who you are through your tweets and blogs.
  • Use your image to build your personal brand.  The same profile photo should be used on all of your social networks.
  • Keep your online behavior online.
  • Distribute substantive content  on your social networks to gain credibility.

One of the things that I learned is that not everyone  wants to be a part of all your social networks, nor should they!  For example, if you’re connected with someone on Twitter, that person may not want to connect with you on Facebook.  If you have a business contact on LinkedIn, you may not want to expose that person to your more social  online personalities on Twitter and Facebook. These are key things that digital strategists should keep in mind when branding yourself online.

Did you have a chance to attend  last night’s event? If so, feel free to voice what you  learned in the comments section below!

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On the Agenda Tue, 29 Sep 2009 20:59:22 +0000 Lindsay Campbell September 29, 2009 – PRSA Webinar – Digital Marketing: The Shift of Advertising and the Creative Renaissance

September 29, 2009 – Health 2.0 – Discussing the use of Web 2.0 at the FDA and in local Healthcare

September 29, 2009 – GrowSmartBiz Conference with Wired’s Chris Anderson

September 30, 2009 – DC Media Makers Meetup

September 30, 2009 – Climate Legislation in the U.S. Senate: Will there Be a Bill this Year?  What Will it Look Like?

October 1, 2009 – ZapForum DC: SOA & EA Networking Event

October 8, 2009 – Energy and Natural Resources Hearing

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No IM’ing Friends from The White House Fri, 23 Jan 2009 20:26:00 +0000 Vanessa Truskey Those of us who can’t imagine what it was like to do business before the invention of the cell phone or BlackBerry wouldn’t want to be working at the White House this week.   The Washington Post reported yesterday that when President Obama’s new staff showed up for work, they found the place in technology shambles.  No Facebook (gasp) or IM.  This just won’t do for the folks who defined social networking in political campaigns.  A few days after delighting that he’ll get to keep his BlackBerry, his staff finds itself using Gmail accounts to communicate, instead of that oh-so-coveted “” extension.  I’ve got to imagine security firms nationwide are taking notice: there is a group of young, tech-savvy staffers in the White House now, and an even more fervent American public anxious to read about President Obama’s every move via Twitter, who need secure ways to communicate which aren’t hack-able or phish-able.  Get to work security firms.  Yes you can.

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