Tech & The District » Yahoo! http://blogs.hillandknowlton.com/techandthedistrict Tech the way we see it: insights and musings on technology PR, policy and the District, from H&K’s D.C. Tech Team. Thu, 04 Aug 2011 15:06:44 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Antitrust in a Web 2.0 World http://blogs.hillandknowlton.com/techandthedistrict/2009/07/30/antitrust-in-a-web-20-world/ http://blogs.hillandknowlton.com/techandthedistrict/2009/07/30/antitrust-in-a-web-20-world/#comments Thu, 30 Jul 2009 20:17:01 +0000 Vanessa Truskey http://blogs.hillandknowlton.com/techandthedistrict/?p=254 Here is a follow up post on antitrust from our guest blogger Mitchell Derman, vice president in H&K’s Corporate Practice.  If you need a refresher, you can read Mitch’s original blog post by clicking here.

-Vanessa

Antitrust in a Web 2.0 World

This past June, I posted a blog entry about antitrust and its relationship with the technology sector.  I had raised the question about whether or not the current antitrust laws could meet the dynamic challenges of a Web 2.0 world.  Well, the legal and policy pundits now have their first real opportunity with Microsoft’s and Yahoo’s announcement yesterday about a shared search deal.

Needless to say, but a truly interesting development with Yahoo fending off Microsoft’s acquisition attempts last year.  Now, Yahoo – an Internet pioneer – essentially is getting out of the search business and focusing more on content – a risky, yet bold move.  And, Microsoft, after years of attempts to counter Google’s market leadership in search appears to have a winner with Bing.

From an antitrust perspective, the central issue is: Can two companies partner to create more competition in search advertising.  Google really needs to be careful in how it positions itself; how it shapes a pro-competitive message when it is the dominant player in search advertising is indeed a challenge.  Only time will tell.

For more insights on the Yahoo/Microsoft deal, read Rob Pegoraro’s piece in today’s Washington Post.

Note: H&K does work for Yahoo! and Microsoft in various locations around the world.

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Fine Tuning the Tech Market http://blogs.hillandknowlton.com/techandthedistrict/2008/11/19/fine-tuning-the-tech-market/ http://blogs.hillandknowlton.com/techandthedistrict/2008/11/19/fine-tuning-the-tech-market/#comments Wed, 19 Nov 2008 18:36:00 +0000 Sharla Lane http://blogs2.hillandknowlton.com/techandthedistrict/11427.aspx Today,
the Big Three of the auto industry faced Washington, but changes are
reaching far beyond the lines of one business area. Just as the auto
and banking industries have felt the economic crunch, tech companies
from blue chip to Web 2.0 have been appearing in headlines with talk of
mergers, closures and even new business ventures in hopes of riding out
the slump.

Here are a few changes in the tech landscape since Election Day:

So
what does it all mean? In a thriving economy, companies that may have
had inferior services or products were able to exist and live off the
surplus in capital. Now that funds are limited, consumers are cutting
back spending. Perhaps we can look to lessons learned from the ever
decreasing value of the Big Three in the auto industry and apply them
to the tech space.

Hopefully,
we will only get the best of the best mobile service, laptops, and
innovation, including a phase out of poorly crafted Web sites in an
overpopulated Internet space. One result could be leniency in regulation, permitting larger companies to push out competition and raise prices.

Either way, as we approach the holiday season, NPR warned me last week
to not be surprised when I hear an influx of commercials announcing
layaway options rather than in-store credit card offers… so put away
your plastic and start saving those pennies the good ol’ fashioned way!

(Note: H&K works in some parts of the world with Verizon Business, Yahoo!, Microsoft and MGM.)

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