#MWC10 Trend Number One: Apple iPad

12 February 2010

In 2007 Apple stole the show without even turning up by announcing the iPhone four weeks before MWC opened. Three years later and they have done it again. Despite the fact that the company won’t even have a presence at the show, one of the hottest topics of conversation is likely to be the iPad. The device will not only impact mobile operators, but publishers, advertisers and entertainment companies. While some early media reports are more sceptical than for past Apple announcements, many media attendees will likely lead with the premise that the iPad could reshape the industry. Focusing on the opportunity for smartbooks and other competitive solutions will require clear differentiation and USP articulation.

One Response to “#MWC10 Trend Number One: Apple iPad”

  1. Dom Pannell

    But who will rule going forward? I’m thinking of switching to Lenovo…

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