Twitter and Facebook: they’re cool but who calls the shots?

12 March 2010

Facebook, Twitter, Facebook, Twitter, Facebook, Twitter…

If media coverage and excitement where the best indicator of who’s who in the global technology industry, there would be no doubt where we stood. The creators of this video are very clear on who matters out there:

I’ve just done a little research and am reliably informed (thanks, Wikipedia) that:

  • Twitter – ” …internal projections that in 2009 they would have revenues of $400,000 in the third quarter (Q3) and $4 million in the fourth quarter (Q4)”
  • Facebook – “In October 2008, Zuckerberg said “I don’t think social networks can be monetized in the same way that search did… In three years from now we have to figure out what the optimum model is.”

Whereas, and just for example:

  • Cisco – $36.11 billion revenue (2009)
  • HP – $115 billion revenue
  • IBM – $100+ billion revenue
  • Intel – $35 billiion (2009)
  • Oracle – $23 billion revenue (2009)

Twitter and Facebook are great but keeping things in perspective, the gorillas are still in the room.

5 Responses to “Twitter and Facebook: they’re cool but who calls the shots?”

  1. Roman Mildner

    In fact, Twitter has been voted ‘worthless’ (see here: in terms of how much people would be ready to pay for it.

    So what is Twitter REALLY worth? The other question is: what would be such huge media coverage worth to a PR client? The answer is: exactly the amount that will be paid for it. We may hear the answer from, say, Google, and maybe even quite soon actually.

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