UK Tech PR » HP The blogging home of Hill & Knowlton's UK Technology practice. We write about technology and how to shape conversations about technology in the market. Fri, 12 Mar 2010 12:41:17 +0000 en hourly 1 Twitter and Facebook: they’re cool but who calls the shots? Fri, 12 Mar 2010 12:15:50 +0000 James Farquharson Facebook, Twitter, Facebook, Twitter, Facebook, Twitter…

If media coverage and excitement where the best indicator of who’s who in the global technology industry, there would be no doubt where we stood. The creators of this video are very clear on who matters out there:

I’ve just done a little research and am reliably informed (thanks, Wikipedia) that:

  • Twitter – ” …internal projections that in 2009 they would have revenues of $400,000 in the third quarter (Q3) and $4┬ámillion in the fourth quarter (Q4)”
  • Facebook – “In October 2008, Zuckerberg said “I don’t think social networks can be monetized in the same way that search did… In three years from now we have to figure out what the optimum model is.”

Whereas, and just for example:

  • Cisco – $36.11 billion revenue (2009)
  • HP – $115 billion revenue
  • IBM – $100+ billion revenue
  • Intel – $35 billiion (2009)
  • Oracle – $23 billion revenue (2009)

Twitter and Facebook are great but keeping things in perspective, the gorillas are still in the room.

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