… And We’re Off!

23 September 2009

The launch of the pep rallies has begun!  The Canadian Olympic Committee (COC) commenced the beginnings of their cheerleading yesterday with their Paint the Town Red program… and don’t think for a second that the H&K Vancouver office wasn’t ALL OVER THAT!

The Paint the Town Red program is the first-ever team promotional campaign created to engage Canadians from coast to coast to coast to show their support and pride for the Canadian Olympic Team at our ‘Home Games’ in 2010.

It was a sea of red here in Vancouver yesterday – facepaint, streamers, balloons, paint cans… the works!  Athletes and COC spokespeople across the country were running from Global TV, CTV, The Globe and Mail, Breakfast Television… and the list goes on.  It was more than apparent yesterday, that the Olympics are truly on their way! 


Leave a Reply